Sales & CRM·v1.1.0

SEO Audit Agent Skill

Technical SEO auditing covering crawlability, indexation, Core Web Vitals, on-page optimization, and competitive gaps, with an 85-point…

Context cost
7k tokensestimated from the bundle, loaded when it triggers
Bundle
7 files · 65.3 kB3 scripts among them — read before you run
Licence
MIT + Commons Clausethe author’s own terms
Last change
—v1.1.0
Servers it uses
Noneruns standalone

What it does

Technical SEO auditing covering crawlability, indexation, Core Web Vitals, on-page optimization, and competitive gaps, with an 85-point checklist and remediation plans. Use when auditing technical SEO or diagnosing indexation issues.

What this skill changes about the agent has not been set out here as a list. Its SKILL.md, shown below, says it in the author’s own words.

marketingseo
Filed under

Sales & CRM

The skill itself

A skill is instructions the model reads, so you can see what you are getting: below is the start of its SKILL.md. The front matter loads with every session, the body loads when the skill triggers, and the whole file comes with the install.

SKILL.md5.5 kB · preview
--- name: seo-audit license: MIT + Commons Clause metadata: version: 1.1.0 author: borghei category: marketing-growth updated: 2026-06-15 tags: - seo - audit - technical-seo - core-web-vitals - indexation - crawl-analysis ---
22# SEO Audit
23
24Production-grade SEO audit framework with an 85-point checklist across 8 dimensions, severity-weighted scoring, automated diagnostic workflows, and prioritized remediation plans. Covers technical SEO, on-page optimization, content quality, competitive positioning, and migration readiness.
25
26## Core Capabilities
27
28- **85-point checklist across 8 dimensions** — crawlability, indexation, Core Web Vitals, on-page, content quality, infrastructure, off-page, analytics
29- **Severity-weighted scoring** — Critical/High/Medium/Low multipliers roll up to an A–F health grade
30- **Diagnostic deep dives** — CWV optimization stacks, indexation gap analysis, traffic-drop decision tree, cannibalization & intent matching, E-E-A-T and AI-content detection
31- **Competitive gap analysis** — your site vs. 3 competitors across technical and content dimensions
32- **Prioritized remediation** — P0–P4 priority framework, fix-list template, and migration checklists
33
34## When to Use
35
36Pick the operating mode that matches the situation:
37
38- **Full Site Audit** — comprehensive audit across all 8 dimensions; use for initial assessment or annual reviews.
39- **Focused Audit** — single-dimension deep dive when the problem area is already identified (e.g., failing Core Web Vitals, indexation issues).
40- **Pre-Migration Audit** — for planned URL changes, platform switches, or redesigns; establishes baseline and redirect mapping.
41- **Traffic Drop Diagnosis** — emergency diagnostic when organic traffic drops; follows the traffic-drop decision tree to isolate cause.
This is a preview of SKILL.md. Download or install the skill to get the whole thing.
In the file
SKILL.md724 words
Files7
LicenceMIT + Commons Clause
Why you can read it

Nothing in a skill executes. The client loads the text and the model follows it, so a skill can be audited the way a runbook is — by reading it.

What it costs in context

Skills are not billed by the call. They are paid for in context: every token the instructions occupy is a token your code, your diff and your conversation cannot use. Here is what this one takes and when it takes it.

≈130
always loaded
The name and description, so the model knows the skill exists and when to reach for it.
6,870
on trigger
The instruction body and 6 supporting files, read only when the skill fires.
3.5%
of a 200k window
Ten skills this size would take about 35% of the window before you open a file.
050k100k150k200k context window

7k tokens, estimated from the bundle at four bytes to the token, held for the rest of the session once it triggers. Heavy. Teams tend to install this one per project rather than globally, and load it only when the job comes up.

Servers bill, skills cost

A server charges by the month. A skill charges once per session, in context, and then keeps charging it for as long as the session lives.

Before and after

The same question, put to the same model twice: once as it comes, and once with these instructions loaded.

No worked example has been published for this skill yet.

The procedure it runs

The procedure has not been set out here step by step. It is in the body of its SKILL.md: the start of it is shown above, and the whole file comes with the install.

Prose, not code

These steps are written for a model to follow, not executed by a runtime. It can still be told to skip one, and it will say so when it does.

Servers it uses

None. This skill calls no MCP servers at all.

Everything it needs is in the instructions, so it works in a project with nothing connected — the model reads the file and changes how it works with what it can already reach.

Its SKILL.md does not declare which tools it asks the agent for, so what it touches is whatever the instructions themselves ask for — read them before you install it.

What it asks for
Writes filesnot declared
Network accessnot declared

This SKILL.md carries no allowed-tools line, so neither is declared. A skill grants no permissions of its own — it can only ask for tools your client already has.

What it will not do

Every skill is narrow, and the useful ones say where they stop. These are the jobs this one is the wrong tool for.

What this skill is not for has not been published here. Nothing is implied by that: it is a section the author has not filled in.

What is in the bundle

7 files, 65.3 kB on disk. Mostly text — the instructions the model reads — with 3 scripts in it that your client would run only if the instructions tell it to.

  • SKILL.md5.5 kB
  • references/audit-checklist.md10.4 kB
  • references/diagnostics-and-analysis.md6.8 kB
  • references/remediation-and-migration.md5.3 kB
  • scripts/content_scorer.py13.4 kB
  • scripts/redirect_checker.py10.2 kB
  • scripts/sitemap_analyzer.py13.7 kB
What is not in it

A skill installs nothing and depends on nothing: it is a folder your client reads. This one carries 3 scripts beside the text, so the bundle is 7 files you can review in full before installing. The MIT + Commons Clause licence covers the templates and examples as well as the instructions.

Install

Installing copies the bundle into your project. Nothing runs at install time — the files sit on disk until the model reads them.

# SEO Audit · 7k tokens when loaded · macOS, Linux mkdir -p .claude/skills && t=$(mktemp -d) && curl -fsSL -o "$t/bundle.tar.gz" https://mcprush.com/api/skills/borghei-seo-audit/bundle.tar.gz && tar -xzf "$t/bundle.tar.gz" -C "$t" && [ -d "$t/seo-audit" ] && { [ ! -e .claude/skills/seo-audit ] || { mv .claude/skills/seo-audit "$t/.previous" && echo "Previous copy moved to $t/.previous"; }; } && mv "$t/seo-audit" .claude/skills/ && echo "Installed .claude/skills/seo-audit"
On Windows, or any OS with Node 20+
npx mcprush@latest skill add borghei/seo-audit

Windows PowerShell says 'running scripts is disabled on this system'? Run Set-ExecutionPolicy -Scope CurrentUser RemoteSigned once, or type npx.cmd instead of npx (codex.cmd, gemini.cmd, grok.cmd likewise). PowerShell 7 needs neither. Writes to .claude/skills/seo-audit/ in the current project. For every project instead, run mkdir -p ~/.claude/skills && t=$(mktemp -d) && curl -fsSL -o "$t/bundle.tar.gz" https://mcprush.com/api/skills/borghei-seo-audit/bundle.tar.gz && tar -xzf "$t/bundle.tar.gz" -C "$t" && [ -d "$t/seo-audit" ] && { [ ! -e ~/.claude/skills/seo-audit ] || { mv ~/.claude/skills/seo-audit "$t/.previous" && echo "Previous copy moved to $t/.previous"; }; } && mv "$t/seo-audit" ~/.claude/skills/ && echo "Installed ~/.claude/skills/seo-audit" (macOS, Linux) — or add --global to the npx line. The curl line replaces .claude/skills/seo-audit/ only after the download succeeds, so files left there by another skill of the same name, or by an older release, do not mix in. A copy already there is moved aside, not deleted, and the line prints where.

Which clients pick it up on their own

A skill is a folder of text. Most of these read a skills folder and pick it up without being told; the rest take the same folder another way — an upload in the app, a parameter on an API call — and then choose it by its description just the same.

Claude Code.claude/skills/
Claude DesktopCustomize › Skills
ChatGPTSkills › Create › Upload
Cursor.cursor/skills/
VS Code.github/skills/
Codex CLI.agents/skills/
Gemini CLI.gemini/skills/
Grok Build.grok/skills/
Microsoft CopilotSkills › Upload a skill
PerplexityComputer › Skills › Upload a skill
DeepSeek Harness.dsh/skills/
Zed.agents/skills/
Devin Desktop.devin/skills/
Windsurf (legacy).windsurf/skills/
OpenAI Agents SDKInstructions or sandbox Skills
HTTP / APIa request parameter
This release
Version1.1.0
Publishedno release date on file
PriceFree
Referenceborghei/seo-audit

Versions

v1.1.0 is what is on the shelf; no release here carries a date. Instructions change more often than APIs do — a skill can be rewritten entirely without anything it depends on moving.

v1.1.0
  • No earlier releases have been published to the marketplace.
Pinning

The install command always fetches the release that is current the day you run it — v1.1.0 today — and cannot ask for an earlier one. The copy on your disk does not change until you run it again.

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