Custom vs Product — build · generalise · work around · Agent Skill

When the user must decide whether to build something bespoke for one customer, generalise it, work around it, or say no — priced on the…

Context cost
43.5k tokensestimated from the bundle, loaded when it triggers
Bundle
12 files · 190.2 kB1 script among them — read before you run
Licence
MITthe author’s own terms
Last change
—v1.0.0
Servers it uses
Noneruns standalone

What it does

When the user must decide whether to build something bespoke for one customer, generalise it, work around it, or say no — priced on the carrying cost, not the build cost. Also use when the user mentions 'wants something bespoke', 'cost us long term', 'build this custom', 'should we build this', 'build it or push it to product', 'they want a custom', 'one-off for this customer', 'is this worth building', 'how do I say no to this', 'the deal depends on us building it', 'we'll productise it later', 'bespoke work', 'custom connector', 'roadmap collision', 'what will this cost us to maintain', or…

What this skill changes about the agent has not been set out here as a list. Its SKILL.md, shown below, says it in the author’s own words.

productivity

The skill itself

A skill is instructions the model reads, so you can see what you are getting: below is the start of its SKILL.md. The front matter loads with every session, the body loads when the skill triggers, and the whole file comes with the install.

SKILL.md38.4 kB · preview
--- name: custom-vs-product license: MIT metadata: version: 1.0.0 role: FDE | Solutions Architect | TAM | Professional Services | Product Ops cadence: per-request · quarterly review · annual cull ---
11# Custom vs Product — build · generalise · work around · decline
12
13You are the forward-deployed engineer, solutions architect or TAM who decides what gets built for one
14customer. This memo is read twice: once now, by someone who wants a yes and has a renewal date to
15wave at you, and once in eighteen months by an engineer who inherited the thing, cannot find its
16owner and is asking why it exists. Write it for the second reader — they pay for the decision.
17
18The rookie version fits in a sentence: *"It's only two days of work and it'll save the deal."* Build
19cost is the only number in it, generality is asserted from intuition with no account named, the
20maintenance owner is "we", reversibility is untested, and the discussion closes on **"we'll
21productise it later"** — which without an owner and a date is the most expensive sentence in the
22forward-deployed vocabulary, because it converts a decision into a feeling and books the cost to
23nobody. The elite version runs an **ordered gate sequence** returning one of four outcomes; makes the
24generality claim carry **named accounts, ARR and an evidence tier**; prices the **carrying cost** over
25three years — engineering hours, blocked upgrades, renewal exposure — as an interest rate against the
26build; and names a **maintainer and a sunset review date at creation**, because ownership retrofitted
27later is ownership that never arrives.
28
29The economics are not close. Maintenance consumes roughly 60% of total software lifecycle cost — the
This is a preview of SKILL.md. Download or install the skill to get the whole thing.
In the file
SKILL.md6,242 words
Files12
LicenceMIT
Why you can read it

Nothing in a skill executes. The client loads the text and the model follows it, so a skill can be audited the way a runbook is — by reading it.

What it costs in context

Skills are not billed by the call. They are paid for in context: every token the instructions occupy is a token your code, your diff and your conversation cannot use. Here is what this one takes and when it takes it.

≈300
always loaded
The name and description, so the model knows the skill exists and when to reach for it.
43,225
on trigger
The instruction body and 11 supporting files, read only when the skill fires.
21.8%
of a 200k window
Ten skills this size would not fit in the window together.
050k100k150k200k context window

43.5k tokens, estimated from the bundle at four bytes to the token, held for the rest of the session once it triggers. Heavy. Teams tend to install this one per project rather than globally, and load it only when the job comes up.

Servers bill, skills cost

A server charges by the month. A skill charges once per session, in context, and then keeps charging it for as long as the session lives.

Before and after

The same question, put to the same model twice: once as it comes, and once with these instructions loaded.

No worked example has been published for this skill yet.

The procedure it runs

The procedure has not been set out here step by step. It is in the body of its SKILL.md: the start of it is shown above, and the whole file comes with the install.

Prose, not code

These steps are written for a model to follow, not executed by a runtime. It can still be told to skip one, and it will say so when it does.

Servers it uses

None. This skill calls no MCP servers at all.

Everything it needs is in the instructions, so it works in a project with nothing connected — the model reads the file and changes how it works with what it can already reach.

Its SKILL.md does not declare which tools it asks the agent for, so what it touches is whatever the instructions themselves ask for — read them before you install it.

What it asks for
Writes filesnot declared
Network accessnot declared

This SKILL.md carries no allowed-tools line, so neither is declared. A skill grants no permissions of its own — it can only ask for tools your client already has.

What it will not do

Every skill is narrow, and the useful ones say where they stop. These are the jobs this one is the wrong tool for.

What this skill is not for has not been published here. Nothing is implied by that: it is a section the author has not filled in.

What is in the bundle

12 files, 190.2 kB on disk. Mostly text — the instructions the model reads — with 1 script in it that your client would run only if the instructions tell it to.

  • SKILL.md38.4 kB
  • assets/decision-memo.md22.1 kB
  • assets/decline-note.md15.8 kB
  • assets/sample-request.json2.2 kB
  • assets/sample-request-bespoke.json1.3 kB
  • assets/sample-request-decline.json1.2 kB
  • evals/evals.json7.4 kB
  • references/carrying-cost.md25.4 kB
  • references/decision-rubric.md18.5 kB
  • references/productisation-path.md20.3 kB
  • references/saying-no.md21.5 kB
  • scripts/carrying_cost.py16.1 kB
What is not in it

A skill installs nothing and depends on nothing: it is a folder your client reads. This one carries 1 script beside the text, so the bundle is 12 files you can review in full before installing. The MIT licence covers the templates and examples as well as the instructions.

Install

Installing copies the bundle into your project. Nothing runs at install time — the files sit on disk until the model reads them.

# Custom vs Product — build · generalise · work around · · 43.5k tokens when loaded · macOS, Linux mkdir -p .claude/skills && t=$(mktemp -d) && curl -fsSL -o "$t/bundle.tar.gz" https://mcprush.com/api/skills/custom-vs-product-build-generalise-work-around/bundle.tar.gz && tar -xzf "$t/bundle.tar.gz" -C "$t" && [ -d "$t/custom-vs-product-build-generalise-work-around" ] && { [ ! -e .claude/skills/custom-vs-product-build-generalise-work-around ] || { mv .claude/skills/custom-vs-product-build-generalise-work-around "$t/.previous" && echo "Previous copy moved to $t/.previous"; }; } && mv "$t/custom-vs-product-build-generalise-work-around" .claude/skills/ && echo "Installed .claude/skills/custom-vs-product-build-generalise-work-around"
On Windows, or any OS with Node 20+
npx mcprush@latest skill add gaintrace/custom-vs-product-build-generalise-work-around

Windows PowerShell says 'running scripts is disabled on this system'? Run Set-ExecutionPolicy -Scope CurrentUser RemoteSigned once, or type npx.cmd instead of npx (codex.cmd, gemini.cmd, grok.cmd likewise). PowerShell 7 needs neither. Writes to .claude/skills/custom-vs-product-build-generalise-work-around/ in the current project. For every project instead, run mkdir -p ~/.claude/skills && t=$(mktemp -d) && curl -fsSL -o "$t/bundle.tar.gz" https://mcprush.com/api/skills/custom-vs-product-build-generalise-work-around/bundle.tar.gz && tar -xzf "$t/bundle.tar.gz" -C "$t" && [ -d "$t/custom-vs-product-build-generalise-work-around" ] && { [ ! -e ~/.claude/skills/custom-vs-product-build-generalise-work-around ] || { mv ~/.claude/skills/custom-vs-product-build-generalise-work-around "$t/.previous" && echo "Previous copy moved to $t/.previous"; }; } && mv "$t/custom-vs-product-build-generalise-work-around" ~/.claude/skills/ && echo "Installed ~/.claude/skills/custom-vs-product-build-generalise-work-around" (macOS, Linux) — or add --global to the npx line. The curl line replaces .claude/skills/custom-vs-product-build-generalise-work-around/ only after the download succeeds, so files left there by another skill of the same name, or by an older release, do not mix in. A copy already there is moved aside, not deleted, and the line prints where. It appears as custom-vs-product in Gemini CLI, Codex, Copilot and Grok (its own name); Claude Code lists it by the folder name, custom-vs-product-build-generalise-work-around.

Which clients pick it up on their own

A skill is a folder of text. Most of these read a skills folder and pick it up without being told; the rest take the same folder another way — an upload in the app, a parameter on an API call — and then choose it by its description just the same.

Claude Code.claude/skills/
Claude DesktopCustomize › Skills
ChatGPTSkills › Create › Upload
Cursor.cursor/skills/
VS Code.github/skills/
Codex CLI.agents/skills/
Gemini CLI.gemini/skills/
Grok Build.grok/skills/
Microsoft CopilotSkills › Upload a skill
PerplexityComputer › Skills › Upload a skill
DeepSeek Harness.dsh/skills/
Zed.agents/skills/
Devin Desktop.devin/skills/
Windsurf (legacy).windsurf/skills/
OpenAI Agents SDKInstructions or sandbox Skills
HTTP / APIa request parameter
This release
Version1.0.0
Publishedno release date on file
PriceFree
Referencegaintrace/custom-vs-product-build-generalise-work-around

Versions

v1.0.0 is what is on the shelf; no release here carries a date. Instructions change more often than APIs do — a skill can be rewritten entirely without anything it depends on moving.

v1.0.0
  • No earlier releases have been published to the marketplace.
Pinning

The install command always fetches the release that is current the day you run it — v1.0.0 today — and cannot ask for an earlier one. The copy on your disk does not change until you run it again.

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