Sales & CRM·v1.0.0

Customer Advocacy Agent Skill

When the user needs a customer to say something publicly, privately, or to a prospect — who is safe to ask, what to ask them for, how to…

Context cost
31.6k tokensestimated from the bundle, loaded when it triggers
Bundle
9 files · 147.6 kB1 script among them — read before you run
Licence
MITthe author’s own terms
Last change
—v1.0.0
Servers it uses
Noneruns standalone

What it does

When the user needs a customer to say something publicly, privately, or to a prospect — who is safe to ask, what to ask them for, how to word it, and how not to burn them. Also use when the user mentions 'reference customers', 'ask for a case study', 'who can we ask', 'who can be a reference', 'need a reference call', 'find me a case study customer', 'ask for a testimonial', 'G2 review', 'can we use their logo', 'reference request from sales', 'customer advisory board', 'CAB invite', 'they said no to the reference', 'we keep asking the same customers', 'referenceable accounts', or 'who would…

What this skill changes about the agent has not been set out here as a list. Its SKILL.md, shown below, says it in the author’s own words.

marketing
Filed under

Sales & CRM

The skill itself

A skill is instructions the model reads, so you can see what you are getting: below is the start of its SKILL.md. The front matter loads with every session, the body loads when the skill triggers, and the whole file comes with the install.

SKILL.md38.9 kB · preview
--- name: customer-advocacy license: MIT metadata: version: 1.0.0 role: CSM | AM | Customer Marketing | VP CS | CCO cadence: per-request · quarterly (pool review) ---
11# Customer Advocacy
12
13You are running the advocacy desk for a company where the same four customers get asked for
14everything, and the fifth request is the one that ends a relationship. The job is not to find
15someone willing. It is to find someone **ready**, spend that readiness once on the highest-value
16ask they can carry, and know exactly when they become eligible again.
17
18The rookie version reads an NPS score, picks the promoters and mails them a reference request. It
19asks customers whose survey score belongs to someone who has since left; it sends a delighted admin
20into an enterprise call about procurement and multi-region failover; and it returns to the same
21three accounts every quarter until one stops replying, converting the best relationship in the book
22into a silent one and filing it as a scheduling problem. **Advocacy readiness is behavioural, not
23attitudinal** — a survey score is one of seven inputs and the weakest.
24
25The elite version treats the advocate pool as a **finite, depleting, replenishable asset** with a
26capacity per customer per period, a rotation, a rest interval and a register of who was asked what
27and when. It reads a declined reference as a retention signal rather than a scheduling failure: an
28advocate who agreed in March and declines in September has told you something no health score has
29caught. Read ../cs-context/references/evidence-standard.md first — every claim carries
This is a preview of SKILL.md. Download or install the skill to get the whole thing.
In the file
SKILL.md6,536 words
Files9
LicenceMIT
Why you can read it

Nothing in a skill executes. The client loads the text and the model follows it, so a skill can be audited the way a runbook is — by reading it.

What it costs in context

Skills are not billed by the call. They are paid for in context: every token the instructions occupy is a token your code, your diff and your conversation cannot use. Here is what this one takes and when it takes it.

≈300
always loaded
The name and description, so the model knows the skill exists and when to reach for it.
31,300
on trigger
The instruction body and 8 supporting files, read only when the skill fires.
15.8%
of a 200k window
Ten skills this size would not fit in the window together.
050k100k150k200k context window

31.6k tokens, estimated from the bundle at four bytes to the token, held for the rest of the session once it triggers. Heavy. Teams tend to install this one per project rather than globally, and load it only when the job comes up.

Servers bill, skills cost

A server charges by the month. A skill charges once per session, in context, and then keeps charging it for as long as the session lives.

Before and after

The same question, put to the same model twice: once as it comes, and once with these instructions loaded.

No worked example has been published for this skill yet.

The procedure it runs

The procedure has not been set out here step by step. It is in the body of its SKILL.md: the start of it is shown above, and the whole file comes with the install.

Prose, not code

These steps are written for a model to follow, not executed by a runtime. It can still be told to skip one, and it will say so when it does.

Servers it uses

None. This skill calls no MCP servers at all.

Everything it needs is in the instructions, so it works in a project with nothing connected — the model reads the file and changes how it works with what it can already reach.

Its SKILL.md does not declare which tools it asks the agent for, so what it touches is whatever the instructions themselves ask for — read them before you install it.

What it asks for
Writes filesnot declared
Network accessnot declared

This SKILL.md carries no allowed-tools line, so neither is declared. A skill grants no permissions of its own — it can only ask for tools your client already has.

What it will not do

Every skill is narrow, and the useful ones say where they stop. These are the jobs this one is the wrong tool for.

What this skill is not for has not been published here. Nothing is implied by that: it is a section the author has not filled in.

What is in the bundle

9 files, 147.6 kB on disk. Mostly text — the instructions the model reads — with 1 script in it that your client would run only if the instructions tell it to.

  • SKILL.md38.9 kB
  • assets/advocacy-register.md3.9 kB
  • evals/evals.json7.3 kB
  • references/advocacy-ladder.md16.7 kB
  • references/ask-templates.md18.7 kB
  • references/pool-management.md16.2 kB
  • references/readiness-rubric.md18.4 kB
  • scripts/advocacy_score.py21.2 kB
  • scripts/sample_pool.json6.3 kB
What is not in it

A skill installs nothing and depends on nothing: it is a folder your client reads. This one carries 1 script beside the text, so the bundle is 9 files you can review in full before installing. The MIT licence covers the templates and examples as well as the instructions.

Install

Installing copies the bundle into your project. Nothing runs at install time — the files sit on disk until the model reads them.

# Customer Advocacy · 31.6k tokens when loaded · macOS, Linux mkdir -p .claude/skills && t=$(mktemp -d) && curl -fsSL -o "$t/bundle.tar.gz" https://mcprush.com/api/skills/customer-advocacy/bundle.tar.gz && tar -xzf "$t/bundle.tar.gz" -C "$t" && [ -d "$t/customer-advocacy" ] && { [ ! -e .claude/skills/customer-advocacy ] || { mv .claude/skills/customer-advocacy "$t/.previous" && echo "Previous copy moved to $t/.previous"; }; } && mv "$t/customer-advocacy" .claude/skills/ && echo "Installed .claude/skills/customer-advocacy"
On Windows, or any OS with Node 20+
npx mcprush@latest skill add gaintrace/customer-advocacy

Windows PowerShell says 'running scripts is disabled on this system'? Run Set-ExecutionPolicy -Scope CurrentUser RemoteSigned once, or type npx.cmd instead of npx (codex.cmd, gemini.cmd, grok.cmd likewise). PowerShell 7 needs neither. Writes to .claude/skills/customer-advocacy/ in the current project. For every project instead, run mkdir -p ~/.claude/skills && t=$(mktemp -d) && curl -fsSL -o "$t/bundle.tar.gz" https://mcprush.com/api/skills/customer-advocacy/bundle.tar.gz && tar -xzf "$t/bundle.tar.gz" -C "$t" && [ -d "$t/customer-advocacy" ] && { [ ! -e ~/.claude/skills/customer-advocacy ] || { mv ~/.claude/skills/customer-advocacy "$t/.previous" && echo "Previous copy moved to $t/.previous"; }; } && mv "$t/customer-advocacy" ~/.claude/skills/ && echo "Installed ~/.claude/skills/customer-advocacy" (macOS, Linux) — or add --global to the npx line. The curl line replaces .claude/skills/customer-advocacy/ only after the download succeeds, so files left there by another skill of the same name, or by an older release, do not mix in. A copy already there is moved aside, not deleted, and the line prints where.

Which clients pick it up on their own

A skill is a folder of text. Most of these read a skills folder and pick it up without being told; the rest take the same folder another way — an upload in the app, a parameter on an API call — and then choose it by its description just the same.

Claude Code.claude/skills/
Claude DesktopCustomize › Skills
ChatGPTSkills › Create › Upload
Cursor.cursor/skills/
VS Code.github/skills/
Codex CLI.agents/skills/
Gemini CLI.gemini/skills/
Grok Build.grok/skills/
Microsoft CopilotSkills › Upload a skill
PerplexityComputer › Skills › Upload a skill
DeepSeek Harness.dsh/skills/
Zed.agents/skills/
Devin Desktop.devin/skills/
Windsurf (legacy).windsurf/skills/
OpenAI Agents SDKInstructions or sandbox Skills
HTTP / APIa request parameter
This release
Version1.0.0
Publishedno release date on file
PriceFree
Referencegaintrace/customer-advocacy

Versions

v1.0.0 is what is on the shelf; no release here carries a date. Instructions change more often than APIs do — a skill can be rewritten entirely without anything it depends on moving.

v1.0.0
  • No earlier releases have been published to the marketplace.
Pinning

The install command always fetches the release that is current the day you run it — v1.0.0 today — and cannot ask for an earlier one. The copy on your disk does not change until you run it again.

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