Media Literacy Deconstruction Protocol Agent Skill

Design a media deconstruction protocol analysing persuasion, bias, or representation in media texts.

Context cost
5.5k tokensestimated from the bundle, loaded when it triggers
Bundle
1 file · 22.0 kBtext throughout, nothing executable
Licence
not declarednone named by its author
Last change
—v1.0
Servers it uses
Noneruns standalone

What it does

Design a media deconstruction protocol analysing persuasion, bias, or representation in media texts. Use when teaching students to critically read advertisements, news, or social media content.

What this skill changes about the agent has not been set out here as a list. Its SKILL.md, shown below, says it in the author’s own words.

critical-thinkingdeconstructiondocumentationmedia-literacypersuasionrepresentation

The skill itself

A skill is instructions the model reads, so you can see what you are getting: below is the start of its SKILL.md. The front matter loads with every session, the body loads when the skill triggers, and the whole file comes with the install.

SKILL.md22.0 kB · preview
--- # AGENT SKILLS STANDARD FIELDS (v2) name: media-literacy-deconstruction-protocol disable-model-invocation: false user-invocable: true effort: medium # EXISTING FIELDS skill_id: "literacy-critical-thinking/media-literacy-deconstruction-protocol" skill_name: "Media Literacy Deconstruction Protocol" domain: "literacy-critical-thinking" version: "1.0" evidence_strength: "moderate" evidence_sources: - "Hobbs (2010) — Digital and Media Literacy: a plan of action" - "Buckingham (2003) — Media Education: literacy, learning and contemporary culture" - "Kellner & Share (2007) — Critical media literacy, democracy, and the reconstruction of education" - "Aufderheide (1993) — Media Literacy: a report of the national leadership conference on media literacy" - "Hobbs & Jensen (2009) — The past, present, and future of media literacy education" input_schema: required: - field: "media_type" type: "string" - field: "analysis_focus" type: "string" - field: "student_level" type: "string" optional: - field: "specific_text" type: "string" - field: "student_profiles" type: "array" - field: "subject_area" type: "string" - field: "learning_objectives" type: "string" output_schema: type: "object" fields: - field: "deconstruction_protocol" type: "object" - field: "teacher_modelling" type: "string" - field: "student_activity" type: "object" - field: "extension_questions" type: "array" chains_well_with: - "source-credibility-evaluation-protocol" - "critical-thinking-task-designer" - "argument-structure-scaffold-generator" - "socratic-questioning-sequence-generator" teacher_time: "3 minutes" tags: ["media-literacy", "critical-thinking", "representation", "persuasion", "deconstruction"] ---
70# Media Literacy Deconstruction Protocol
71
72## What This Skill Does
73
74Generates a structured analysis framework for deconstructing a specific type of media text — an advertisement, a news article, a social media post, a political campaign, a film clip, an infographic. The framework goes beyond surface-level observation ("What colours are used?") to teach students to analyse how media texts are constructed to position audiences, represent people and ideas, and serve particular purposes. The output includes a media-type-specific deconstruction protocol organised by analytical category (construction, representation, audience, purpose, omission), a teacher modelling script, and a structured student activity. AI is specifically valuable here because media literacy requires both general analytical principles and media-type-specific knowledge — the techniques used to persuade in a television advertisement are different from those used in a news headline or a social media post, and effective analysis protocols must reflect these differences.
75
76## Evidence Foundation
77
78Hobbs (2010) established that media literacy requires five competencies: access (finding and using media), analyse (understanding how media messages are constructed), create (producing media), reflect (considering one's own media consumption), and act (using media responsibly in civic life). This skill focuses on the "analyse" competency. Buckingham (2003) identified four key concepts for media analysis: production (who made this and why?), language (what techniques are used?), representation (how are people, events, and ideas portrayed?), and audience (who is the intended audience and how are they positioned?). These concepts provide the analytical framework for media deconstruction. Kellner & Share (2007) emphasised that critical media literacy must go beyond technical analysis to address issues of power, ideology, and social justice — asking not just "how is this made?" but "whose interests does this serve?" and "whose perspective is missing?" Aufderheide (1993) established the foundational principle that all media messages are constructed — they are the result of choices about what to include, exclude, emphasise, and downplay. This principle of construction is the starting point for all media deconstruction. Hobbs & Jensen (2009) argued that media literacy must be taught explicitly and scaffolded — students do not naturally develop critical analysis skills through media exposure alone.
79
80## Input Schema
81
82The teacher must provide:
83- **Media type:** The type of media text. *e.g. "Instagram advertisement" / "BBC News article" / "Political campaign poster" / "TikTok video" / "Newspaper front page" / "Documentary clip"*
84- **Analysis focus:** What to notice. *e.g. "Persuasive techniques targeting teenagers" / "How the article frames the issue as controversial" / "Representation of gender in the advertisement" / "What information is included and what is left out"*
85- **Student level:** Year group. *e.g. "Year 10"*
86
87Optional (injected by context engine if available):
88- **Specific text:** Description of the actual media text
This is a preview of SKILL.md. Download or install the skill to get the whole thing.
In the file
SKILL.md3,144 words
Files1
Licencenot declared
Why you can read it

Nothing in a skill executes. The client loads the text and the model follows it, so a skill can be audited the way a runbook is — by reading it.

What it costs in context

Skills are not billed by the call. They are paid for in context: every token the instructions occupy is a token your code, your diff and your conversation cannot use. Here is what this one takes and when it takes it.

≈780
always loaded
The name and description, so the model knows the skill exists and when to reach for it.
4,720
on trigger
The instruction body, read only when the skill fires.
2.8%
of a 200k window
Ten skills this size would take about 28% of the window before you open a file.
050k100k150k200k context window

5.5k tokens, estimated from the bundle at four bytes to the token, held for the rest of the session once it triggers. Heavy. Teams tend to install this one per project rather than globally, and load it only when the job comes up.

Servers bill, skills cost

A server charges by the month. A skill charges once per session, in context, and then keeps charging it for as long as the session lives.

Before and after

The same question, put to the same model twice: once as it comes, and once with these instructions loaded.

No worked example has been published for this skill yet.

The procedure it runs

The procedure has not been set out here step by step. It is in the body of its SKILL.md: the start of it is shown above, and the whole file comes with the install.

Prose, not code

These steps are written for a model to follow, not executed by a runtime. It can still be told to skip one, and it will say so when it does.

Servers it uses

None. This skill calls no MCP servers at all.

Everything it needs is in the instructions, so it works in a project with nothing connected — the model reads the file and changes how it works with what it can already reach.

Its SKILL.md does not declare which tools it asks the agent for, so what it touches is whatever the instructions themselves ask for — read them before you install it.

What it asks for
Writes filesnot declared
Network accessnot declared

This SKILL.md carries no allowed-tools line, so neither is declared. A skill grants no permissions of its own — it can only ask for tools your client already has.

What it will not do

Every skill is narrow, and the useful ones say where they stop. These are the jobs this one is the wrong tool for.

What this skill is not for has not been published here. Nothing is implied by that: it is a section the author has not filled in.

What is in the bundle

1 file, 22.0 kB on disk. A bundle is text throughout: the instructions the model reads, plus the templates it fills in.

  • SKILL.md22.0 kB
What is not in it

No dependencies and nothing executable: a skill is text the agent reads, so the bundle is 1 file you can review in full before installing.

Install

Installing copies the bundle into your project. Nothing runs at install time — the files sit on disk until the model reads them.

# Media Literacy Deconstruction Protocol · 5.5k tokens when loaded · macOS, Linux mkdir -p .claude/skills && t=$(mktemp -d) && curl -fsSL -o "$t/bundle.tar.gz" https://mcprush.com/api/skills/media-literacy-deconstruction-protocol/bundle.tar.gz && tar -xzf "$t/bundle.tar.gz" -C "$t" && [ -d "$t/media-literacy-deconstruction-protocol" ] && { [ ! -e .claude/skills/media-literacy-deconstruction-protocol ] || { mv .claude/skills/media-literacy-deconstruction-protocol "$t/.previous" && echo "Previous copy moved to $t/.previous"; }; } && mv "$t/media-literacy-deconstruction-protocol" .claude/skills/ && echo "Installed .claude/skills/media-literacy-deconstruction-protocol"
On Windows, or any OS with Node 20+
npx mcprush@latest skill add garethmanning/media-literacy-deconstruction-protocol

Windows PowerShell says 'running scripts is disabled on this system'? Run Set-ExecutionPolicy -Scope CurrentUser RemoteSigned once, or type npx.cmd instead of npx (codex.cmd, gemini.cmd, grok.cmd likewise). PowerShell 7 needs neither. Writes to .claude/skills/media-literacy-deconstruction-protocol/ in the current project. For every project instead, run mkdir -p ~/.claude/skills && t=$(mktemp -d) && curl -fsSL -o "$t/bundle.tar.gz" https://mcprush.com/api/skills/media-literacy-deconstruction-protocol/bundle.tar.gz && tar -xzf "$t/bundle.tar.gz" -C "$t" && [ -d "$t/media-literacy-deconstruction-protocol" ] && { [ ! -e ~/.claude/skills/media-literacy-deconstruction-protocol ] || { mv ~/.claude/skills/media-literacy-deconstruction-protocol "$t/.previous" && echo "Previous copy moved to $t/.previous"; }; } && mv "$t/media-literacy-deconstruction-protocol" ~/.claude/skills/ && echo "Installed ~/.claude/skills/media-literacy-deconstruction-protocol" (macOS, Linux) — or add --global to the npx line. The curl line replaces .claude/skills/media-literacy-deconstruction-protocol/ only after the download succeeds, so files left there by another skill of the same name, or by an older release, do not mix in. A copy already there is moved aside, not deleted, and the line prints where.

Which clients pick it up on their own

A skill is a folder of text. Most of these read a skills folder and pick it up without being told; the rest take the same folder another way — an upload in the app, a parameter on an API call — and then choose it by its description just the same.

Claude Code.claude/skills/
Claude DesktopCustomize › Skills
ChatGPTSkills › Create › Upload
Cursor.cursor/skills/
VS Code.github/skills/
Codex CLI.agents/skills/
Gemini CLI.gemini/skills/
Grok Build.grok/skills/
Microsoft CopilotSkills › Upload a skill
PerplexityComputer › Skills › Upload a skill
DeepSeek Harness.dsh/skills/
Zed.agents/skills/
Devin Desktop.devin/skills/
Windsurf (legacy).windsurf/skills/
OpenAI Agents SDKInstructions or sandbox Skills
HTTP / APIa request parameter
This release
Version1.0
Publishedno release date on file
PriceFree
Referencegarethmanning/media-literacy-deconstruction-protocol

Versions

v1.0 is what is on the shelf; no release here carries a date. Instructions change more often than APIs do — a skill can be rewritten entirely without anything it depends on moving.

v1.0
  • No earlier releases have been published to the marketplace.
Pinning

The install command always fetches the release that is current the day you run it — v1.0 today — and cannot ask for an earlier one. The copy on your disk does not change until you run it again.

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