/digital-marketing-pro:competitor-monitor Agent Skill

Set up ongoing competitor monitoring — captures per-competitor baselines across content, pricing, ads, social, SEO, and SERP features…

Context cost
3.1k tokensestimated from the bundle, loaded when it triggers
Bundle
1 file · 12.4 kBtext throughout, nothing executable
Licence
MITthe author’s own terms
Last change
—no release on file
Servers it uses
Noneruns standalone

What it does

Monitor competitors over time: baseline sites, pricing and ads by script, flag changes. \"track our competitors over time\"

What this skill changes about the agent has not been set out here as a list. Its SKILL.md, shown below, says it in the author’s own words.

marketingmonitoringseo
Filed under

Sales & CRM

The skill itself

A skill is instructions the model reads, so you can see what you are getting: below is the start of its SKILL.md. The front matter loads with every session, the body loads when the skill triggers, and the whole file comes with the install.

SKILL.md12.4 kB · preview
--- name: competitor-monitor ---
6# /digital-marketing-pro:competitor-monitor
7
8> **Script location.** If your host does not set ${CLAUDE_PLUGIN_ROOT}, the scripts are in this plugin's scripts/ folder, next to skills/. Run them with Python 3.10 or newer: python, or python3 where python is not found (macOS, many Linux systems).
9
10## Purpose
11
12Set up and manage ongoing competitor monitoring. Define which competitors to track, what to monitor (content changes, pricing updates, ad activity, social mentions, SEO rankings, SERP feature ownership), how often to scan each dimension, and what alerts to trigger when significant changes are detected. This command establishes competitive intelligence baselines by capturing the current state of each competitor across all monitored dimensions, then configures recurring scans to detect and surface changes over time. Baselines serve as the reference point for all future change detection — without them, alerts have no context for what constitutes a meaningful shift versus normal fluctuation. Supports per-dimension scan frequencies so high-velocity dimensions like pricing and ads can be checked daily while slower-moving dimensions like content strategy and SEO authority are reviewed weekly or monthly. The monitoring configuration persists across sessions and powers both the competitor-alerts notification system and the share-of-voice trend tracking.
13
14## Input Required
15
16The user must provide (or will be prompted for):
17
18- **Competitors to track**: A list of competitor names with their primary website URLs — e.g., "Acme Corp (acme.com), Beta Inc (beta.io), Gamma Labs (gammalabs.com)". Each competitor becomes a monitored entity with its own baseline profile and independent scan schedule. Minimum one competitor required, no upper limit but recommend 3-8 for manageable monitoring volume and meaningful competitive context without signal overload
19- **Monitoring dimensions**: Which competitive aspects to track for each competitor — content (new pages, blog posts, significant page edits, messaging changes on key pages), pricing (pricing page changes, plan restructuring, discount offers, free trial modifications), ads (new Google Ads campaigns, Meta Ad Library activity, ad copy and creative changes, new platform presence), social (mention volume, sentiment shifts, follower growth, posting frequency and engagement rates), seo (organic keyword rankings on tracked terms, domain authority changes, backlink profile shifts, new content indexation), serp (featured snippet ownership, People Also Ask presence, knowledge panel changes, AI overview citations). Select all for comprehensive coverage or choose a subset per competitor based on competitive relevance
20- **Scan frequency per dimension**: How often to check each dimension — daily, weekly, or monthly. Recommended defaults: daily for pricing and ads (high-velocity, time-sensitive competitive signals requiring fast response), weekly for content and SEO (meaningful changes accumulate over days, not hours), monthly for full strategic review (positioning, messaging, market stance, and competitive narrative evolution). Custom frequencies can be set per competitor per dimension for asymmetric monitoring
21- **Alert thresholds and notification channel**: What constitutes a significant change worth alerting on per dimension, and where to send alerts — Slack channel name (e.g., #competitor-intel) or email address. Thresholds can be qualitative ("any pricing change") or quantitative ("ranking drop of more than 5 positions on any tracked keyword", "social mention volume exceeding 2x baseline"). If not specified, sensible defaults are applied per dimension based on typical competitive volatility patterns
22- **Tracked keywords (optional)**: Specific keywords to monitor for SEO and SERP dimension tracking — brand terms, category head terms, product-specific terms, and high-intent commercial queries where competitor visibility matters most. If omitted, keywords are inferred from brand context, competitor content overlap analysis, and any existing keyword research data
23
24## Process
This is a preview of SKILL.md. Download or install the skill to get the whole thing.
In the file
SKILL.md1,618 words
Files1
LicenceMIT
Why you can read it

Nothing in a skill executes. The client loads the text and the model follows it, so a skill can be audited the way a runbook is — by reading it.

What it costs in context

Skills are not billed by the call. They are paid for in context: every token the instructions occupy is a token your code, your diff and your conversation cannot use. Here is what this one takes and when it takes it.

≈40
always loaded
The name and description, so the model knows the skill exists and when to reach for it.
3,060
on trigger
The instruction body, read only when the skill fires.
1.6%
of a 200k window
Ten skills this size would take about 16% of the window before you open a file.
050k100k150k200k context window

3.1k tokens, estimated from the bundle at four bytes to the token, held for the rest of the session once it triggers. Middling. Fine to keep on in a project where you use it weekly, worth unloading in one where you never do.

Servers bill, skills cost

A server charges by the month. A skill charges once per session, in context, and then keeps charging it for as long as the session lives.

Before and after

The same question, put to the same model twice: once as it comes, and once with these instructions loaded.

No worked example has been published for this skill yet.

The procedure it runs

The procedure has not been set out here step by step. It is in the body of its SKILL.md: the start of it is shown above, and the whole file comes with the install.

Prose, not code

These steps are written for a model to follow, not executed by a runtime. It can still be told to skip one, and it will say so when it does.

Servers it uses

None. This skill calls no MCP servers at all.

Everything it needs is in the instructions, so it works in a project with nothing connected — the model reads the file and changes how it works with what it can already reach.

Its SKILL.md does not declare which tools it asks the agent for, so what it touches is whatever the instructions themselves ask for — read them before you install it.

What it asks for
Writes filesnot declared
Network accessnot declared

This SKILL.md carries no allowed-tools line, so neither is declared. A skill grants no permissions of its own — it can only ask for tools your client already has.

What it will not do

Every skill is narrow, and the useful ones say where they stop. These are the jobs this one is the wrong tool for.

What this skill is not for has not been published here. Nothing is implied by that: it is a section the author has not filled in.

What is in the bundle

1 file, 12.4 kB on disk. A bundle is text throughout: the instructions the model reads, plus the templates it fills in.

  • SKILL.md12.4 kB
What is not in it

No dependencies and nothing executable: a skill is text the agent reads, so the bundle is 1 file you can review in full before installing. The MIT licence covers the templates and examples as well as the instructions.

Install

Installing copies the bundle into your project. Nothing runs at install time — the files sit on disk until the model reads them.

# /digital-marketing-pro:competitor-monitor · 3.1k tokens when loaded · macOS, Linux mkdir -p .claude/skills && t=$(mktemp -d) && curl -fsSL -o "$t/bundle.tar.gz" https://mcprush.com/api/skills/digital-marketing-pro-competitor-monitor/bundle.tar.gz && tar -xzf "$t/bundle.tar.gz" -C "$t" && [ -d "$t/digital-marketing-pro-competitor-monitor" ] && { [ ! -e .claude/skills/digital-marketing-pro-competitor-monitor ] || { mv .claude/skills/digital-marketing-pro-competitor-monitor "$t/.previous" && echo "Previous copy moved to $t/.previous"; }; } && mv "$t/digital-marketing-pro-competitor-monitor" .claude/skills/ && echo "Installed .claude/skills/digital-marketing-pro-competitor-monitor"
On Windows, or any OS with Node 20+
npx mcprush@latest skill add indranilbanerjee/digital-marketing-pro-competitor-monitor

Windows PowerShell says 'running scripts is disabled on this system'? Run Set-ExecutionPolicy -Scope CurrentUser RemoteSigned once, or type npx.cmd instead of npx (codex.cmd, gemini.cmd, grok.cmd likewise). PowerShell 7 needs neither. Writes to .claude/skills/digital-marketing-pro-competitor-monitor/ in the current project. For every project instead, run mkdir -p ~/.claude/skills && t=$(mktemp -d) && curl -fsSL -o "$t/bundle.tar.gz" https://mcprush.com/api/skills/digital-marketing-pro-competitor-monitor/bundle.tar.gz && tar -xzf "$t/bundle.tar.gz" -C "$t" && [ -d "$t/digital-marketing-pro-competitor-monitor" ] && { [ ! -e ~/.claude/skills/digital-marketing-pro-competitor-monitor ] || { mv ~/.claude/skills/digital-marketing-pro-competitor-monitor "$t/.previous" && echo "Previous copy moved to $t/.previous"; }; } && mv "$t/digital-marketing-pro-competitor-monitor" ~/.claude/skills/ && echo "Installed ~/.claude/skills/digital-marketing-pro-competitor-monitor" (macOS, Linux) — or add --global to the npx line. The curl line replaces .claude/skills/digital-marketing-pro-competitor-monitor/ only after the download succeeds, so files left there by another skill of the same name, or by an older release, do not mix in. A copy already there is moved aside, not deleted, and the line prints where. It appears as competitor-monitor in Gemini CLI, Codex, Copilot and Grok (its own name); Claude Code lists it by the folder name, digital-marketing-pro-competitor-monitor.

Which clients pick it up on their own

A skill is a folder of text. Most of these read a skills folder and pick it up without being told; the rest take the same folder another way — an upload in the app, a parameter on an API call — and then choose it by its description just the same.

Claude Code.claude/skills/
Claude DesktopCustomize › Skills
ChatGPTSkills › Create › Upload
Cursor.cursor/skills/
VS Code.github/skills/
Codex CLI.agents/skills/
Gemini CLI.gemini/skills/
Grok Build.grok/skills/
Microsoft CopilotSkills › Upload a skill
PerplexityComputer › Skills › Upload a skill
DeepSeek Harness.dsh/skills/
Zed.agents/skills/
Devin Desktop.devin/skills/
Windsurf (legacy).windsurf/skills/
OpenAI Agents SDKInstructions or sandbox Skills
HTTP / APIa request parameter
This release
Versionnot versioned
Publishedno release date on file
PriceFree
Referenceindranilbanerjee/digital-marketing-pro-competitor-monitor

Versions

Its author publishes no version number, so there is nothing here to pin to: what you install is the folder as it stands today. Instructions change more often than APIs do — a skill can be rewritten entirely without anything it depends on moving.

Pinning

Nothing to pin to: this skill carries no version number of its own. What you install is what the folder holds on the day you install it.

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