Changelog as Marketing Agent Skill

Design the changelog as a distribution surface bridging engineering releases (DEP-/FEA-) to marketing channels (GTM-) during PRD v0.8…

Context cost
2.6k tokensestimated from the bundle, loaded when it triggers
Bundle
1 file · 10.3 kBtext throughout, nothing executable
Licence
MITthe author’s own terms
Last change
—no release on file
Servers it uses
Noneruns standalone

What it does

Design the changelog as a distribution surface bridging engineering releases (DEP-/FEA-) to marketing channels (GTM-) during PRD v0.8 Deployment & Ops. Triggers on requests to set up a changelog system, publish releases, or when user asks "how should we publish releases?", "changelog as marketing", "release notes", "Stripe-style changelog", "what to do with our release notes", "ship and tell". Outputs MON-CHG-* changelog entries and per-channel formats.

What this skill changes about the agent has not been set out here as a list. Its SKILL.md, shown below, says it in the author’s own words.

changelogmarketing
Filed under

Sales & CRM

The skill itself

A skill is instructions the model reads, so you can see what you are getting: below is the start of its SKILL.md. The front matter loads with every session, the body loads when the skill triggers, and the whole file comes with the install.

SKILL.md10.3 kB · preview
--- name: prd-v08-changelog-as-marketing context: fork allowed-tools: - Read - Write - Edit - Glob - Grep execution_modes: default: standard supports: [quick, standard, deep] ---
22# Changelog as Marketing
23
24Position in workflow: v0.8 Release Planning → **v0.8 Changelog as Marketing** → v0.9 Launch Channels (ORB)
25
26## Execution Mode
27
28Default is **standard**. See [.claude/rules/08-skill-execution-modes.md](../../rules/08-skill-execution-modes.md) for selection logic.
29
30| Mode | What this skill produces |
31|------|--------------------------|
32| **quick** | One release format (markdown for site); one channel mapping; minimum-viable changelog page |
33| **standard** | Release categorization + 2–3 channel mappings; per-channel format templates; publish cadence; attribution plan |
34| **deep** | Full categorization taxonomy; format templates for all relevant channels (email, blog, Twitter, LinkedIn, RSS, Slack); cadence + voice guide; KPI- attribution per channel |
35
36## What This Does
37
38Treats the changelog as a **distribution surface**, not an engineering record. Each shipped release becomes a content artifact that lands across Owned and Rented channels with minimal extra effort. This is the bridge between v0.8 (what shipped) and v0.9 (where it gets told).
39
40Done well, this is one of the highest-leverage Owned-channel investments — Stripe, Linear, Vercel, and Sentry have shown that an opinionated changelog drives ongoing inbound that compounds over years. Done badly, it's a dumping ground for "fixed bug X" that nobody reads.
This is a preview of SKILL.md. Download or install the skill to get the whole thing.
In the file
SKILL.md1,477 words
Files1
LicenceMIT
Why you can read it

Nothing in a skill executes. The client loads the text and the model follows it, so a skill can be audited the way a runbook is — by reading it.

What it costs in context

Skills are not billed by the call. They are paid for in context: every token the instructions occupy is a token your code, your diff and your conversation cannot use. Here is what this one takes and when it takes it.

≈170
always loaded
The name and description, so the model knows the skill exists and when to reach for it.
2,405
on trigger
The instruction body, read only when the skill fires.
1.3%
of a 200k window
Ten skills this size would take about 13% of the window before you open a file.
050k100k150k200k context window

2.6k tokens, estimated from the bundle at four bytes to the token, held for the rest of the session once it triggers. Middling. Fine to keep on in a project where you use it weekly, worth unloading in one where you never do.

Servers bill, skills cost

A server charges by the month. A skill charges once per session, in context, and then keeps charging it for as long as the session lives.

Before and after

The same question, put to the same model twice: once as it comes, and once with these instructions loaded.

No worked example has been published for this skill yet.

The procedure it runs

The procedure has not been set out here step by step. It is in the body of its SKILL.md: the start of it is shown above, and the whole file comes with the install.

Prose, not code

These steps are written for a model to follow, not executed by a runtime. It can still be told to skip one, and it will say so when it does.

Servers it uses

None. This skill calls no MCP servers at all.

Everything it needs is in the instructions, so it works in a project with nothing connected — the model reads the file and changes how it works with what it can already reach.

It asks the agent to write files, using whatever file access your client already has. It never touches the network.

What it asks for
Writes filesyes
Network accessno

Read from the allowed-tools line of this skill’s own SKILL.md. A skill grants no permissions of its own — it can only ask for tools your client already has.

What it will not do

Every skill is narrow, and the useful ones say where they stop. These are the jobs this one is the wrong tool for.

What this skill is not for has not been published here. Nothing is implied by that: it is a section the author has not filled in.

What is in the bundle

1 file, 10.3 kB on disk. A bundle is text throughout: the instructions the model reads, plus the templates it fills in.

  • SKILL.md10.3 kB
What is not in it

No dependencies and nothing executable: a skill is text the agent reads, so the bundle is 1 file you can review in full before installing. The MIT licence covers the templates and examples as well as the instructions.

Install

Installing copies the bundle into your project. Nothing runs at install time — the files sit on disk until the model reads them.

# Changelog as Marketing · 2.6k tokens when loaded · macOS, Linux mkdir -p .claude/skills && t=$(mktemp -d) && curl -fsSL -o "$t/bundle.tar.gz" https://mcprush.com/api/skills/changelog-as-marketing/bundle.tar.gz && tar -xzf "$t/bundle.tar.gz" -C "$t" && [ -d "$t/changelog-as-marketing" ] && { [ ! -e .claude/skills/changelog-as-marketing ] || { mv .claude/skills/changelog-as-marketing "$t/.previous" && echo "Previous copy moved to $t/.previous"; }; } && mv "$t/changelog-as-marketing" .claude/skills/ && echo "Installed .claude/skills/changelog-as-marketing"
On Windows, or any OS with Node 20+
npx mcprush@latest skill add mattgierhart/changelog-as-marketing

Windows PowerShell says 'running scripts is disabled on this system'? Run Set-ExecutionPolicy -Scope CurrentUser RemoteSigned once, or type npx.cmd instead of npx (codex.cmd, gemini.cmd, grok.cmd likewise). PowerShell 7 needs neither. Writes to .claude/skills/changelog-as-marketing/ in the current project. For every project instead, run mkdir -p ~/.claude/skills && t=$(mktemp -d) && curl -fsSL -o "$t/bundle.tar.gz" https://mcprush.com/api/skills/changelog-as-marketing/bundle.tar.gz && tar -xzf "$t/bundle.tar.gz" -C "$t" && [ -d "$t/changelog-as-marketing" ] && { [ ! -e ~/.claude/skills/changelog-as-marketing ] || { mv ~/.claude/skills/changelog-as-marketing "$t/.previous" && echo "Previous copy moved to $t/.previous"; }; } && mv "$t/changelog-as-marketing" ~/.claude/skills/ && echo "Installed ~/.claude/skills/changelog-as-marketing" (macOS, Linux) — or add --global to the npx line. The curl line replaces .claude/skills/changelog-as-marketing/ only after the download succeeds, so files left there by another skill of the same name, or by an older release, do not mix in. A copy already there is moved aside, not deleted, and the line prints where. It appears as prd-v08-changelog-as-marketing in Gemini CLI, Codex, Copilot and Grok (its own name); Claude Code lists it by the folder name, changelog-as-marketing.

Which clients pick it up on their own

A skill is a folder of text. Most of these read a skills folder and pick it up without being told; the rest take the same folder another way — an upload in the app, a parameter on an API call — and then choose it by its description just the same.

Claude Code.claude/skills/
Claude DesktopCustomize › Skills
ChatGPTSkills › Create › Upload
Cursor.cursor/skills/
VS Code.github/skills/
Codex CLI.agents/skills/
Gemini CLI.gemini/skills/
Grok Build.grok/skills/
Microsoft CopilotSkills › Upload a skill
PerplexityComputer › Skills › Upload a skill
DeepSeek Harness.dsh/skills/
Zed.agents/skills/
Devin Desktop.devin/skills/
Windsurf (legacy).windsurf/skills/
OpenAI Agents SDKInstructions or sandbox Skills
HTTP / APIa request parameter
This release
Versionnot versioned
Publishedno release date on file
PriceFree
Referencemattgierhart/changelog-as-marketing

Versions

Its author publishes no version number, so there is nothing here to pin to: what you install is the folder as it stands today. Instructions change more often than APIs do — a skill can be rewritten entirely without anything it depends on moving.

Pinning

Nothing to pin to: this skill carries no version number of its own. What you install is what the folder holds on the day you install it.

Reviews

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