Workflow·Email

email-sequences

Design and write email campaigns and sequences including onboarding flows, lifecycle campaigns, transactional emails, newsletters…

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Buy it · $59 Read it before you buy $59 Written by rampstackco · unverified publisher
Context cost
6.5k tokensestimated from the bundle, loaded when it triggers
Bundle
3 files · 26.2 kBtext throughout, nothing executable
Licence
MITpaid listing
Last change
no release on file
Servers it uses
Noneruns standalone

What it does

Design and write email campaigns and sequences including onboarding flows, lifecycle campaigns, transactional emails, newsletters, broadcast sends, and launch and announcement emails. Use this skill whenever the user wants to write email copy, plan an email sequence, design an onboarding drip, or set up lifecycle email campaigns. Triggers on email sequence, drip campaign, onboarding email, lifecycle email, welcome email, transactional email, newsletter, email broadcast, launch email, announcement email, nurture sequence, abandoned cart, re-engagement, win-back.

Installed, it changes the agent in these ways.

What this skill changes about the agent is not written down here yet. The listing was collected from its source, and the description is in its own SKILL.md.

Workflow

Runs a procedure end to end.

emailnewslettersdriplifecycle
Filed under

Email

The skill itself

This is the whole product. A skill is instructions the model reads, so there is nothing behind the listing you cannot see first — the front matter loads with every session, and the body below it loads when the skill triggers.

SKILL.md10.4 kB · 283 lines
--- name: email-sequences description: "Design and write email campaigns and sequences including onboarding flows, lifecycle campaigns, transactional emails, newsletters, broadcast sends, and launch and announcement emails. Use this skill whenever the user wants to write email copy, plan an email sequence, design an onboarding drip, or set up lifecycle email campaigns. Triggers on email sequence, drip campaign, onboarding email, lifecycle email, welcome email, transactional email, newsletter, email broadcast, launch email, announcement email, nurture sequence, abandoned cart, re-engagement, win-back. Also triggers when planning email automation flows or writing email subject lines for campaigns." category: content catalog_summary: "Onboarding flows, lifecycle campaigns, transactional copy" display_order: 5 ---
9# Email Sequences
10
11Plan and write email campaigns. Sequences (multi-message flows triggered by events) and broadcasts (one-off sends). Stack-agnostic. Works with any email service provider.
12
13---
14
15## When to use
16
17- Writing welcome and onboarding email sequences
18- Planning lifecycle campaigns (activation, retention, win-back)
19- Writing transactional emails (receipts, password resets, notifications)
20- Newsletter design and writing
21- Abandoned-cart or re-engagement flows
22- Writing a one-off broadcast, launch announcement, or news email
23- Drafting email subject lines and preview text for any send
24
25## When NOT to use
26
27- Landing pages and conversion pages (use landing-page-copy)
28- Long-form articles (use content-and-copy)
29- Brand voice work (use brand-voice)
30- Analytics setup for email (use analytics-strategy)
31
32---
33
34## Required inputs
35
36- The audience (segment or list)
37- The trigger or context (signup, purchase, abandonment, time-based, manual)
38- The goal of the email or sequence
39- Brand voice
40- Any technical constraints (provider, deliverability requirements)
41
42If the audience is undefined, define it before writing. Generic emails to "everyone" perform worse than targeted ones.
43
44---
45
46## The framework: 6 sequence types
47
48Most email programs run a handful of standard sequence patterns. Each has its own goals, structure, and pitfalls.
49
50### 1. Welcome / onboarding
51
52Triggered by signup. Goal: get the user to first value.
53
54**Typical structure (5 emails over 14 days):**
55
56- **Email 1 (immediate):** Welcome. Confirm they're in. State what happens next. Single CTA: the next obvious action.
57- **Email 2 (day 1 or 2):** First-value step. Help them get to a quick win or core action.
58- **Email 3 (day 4 or 5):** Education. Show them something they probably haven't discovered yet.
59- **Email 4 (day 8):** Social proof. Customer story or use case relevant to their segment.
60- **Email 5 (day 14):** Outcome reminder. Where they could be in 30/60/90 days. Soft commercial cue.
61
62**Common failure:** Front-loading product features. Users don't care about features yet; they care about getting to value.
63
64### 2. Lifecycle / activation
65
66Time- or behavior-triggered. Goal: move users from signup to engaged user.
67
68**Patterns:**
69- Sent when a user completes a milestone (first project, first invite, first export)
70- Or sent when a user has NOT completed a milestone after N days
71- Each email targets a specific next step
72
73**Best practice:** Trigger on behavior, not just time. A user who has done 3 onboarding steps doesn't need an email telling them to get started.
74
75### 3. Retention / engagement
76
77Ongoing. Goal: keep active users engaged.
78
79**Patterns:**
80- Newsletter (weekly or monthly)
81- Product updates
82- Tips and tutorials
83- Customer-only content (community, behind-the-scenes)
84
85**Cadence rule:** Frequency that earns the read, not frequency that fills the calendar. Weekly newsletter that is genuinely useful beats daily newsletter that gets archived.
86
87### 4. Re-engagement / win-back
88
89Triggered by inactivity. Goal: pull a lapsed user back.
90
91**Typical structure (3 emails):**
92
93- **Email 1:** "We miss you" framing or value reminder. What's new since they were last active.
94- **Email 2:** Specific incentive (discount, feature unlock, content offer).
95- **Email 3:** "Last call" or list-cleaning email. "We'll stop emailing you unless you click this."
96
97**Best practice:** Honor the unsubscribe. Aggressive win-back damages deliverability. A clean list of engaged subscribers beats a large list of inactive ones.
98
99### 5. Transactional
100
101Triggered by actions: receipts, password resets, notifications, order confirmations, shipping updates.
102
103**Best practices:**
104- Confirm the action that triggered the email at the top
105- Include all relevant detail without padding
106- Use plain language ("Your order shipped" not "Your shipment notification")
107- One primary CTA (track package, view receipt, view account)
108- Subject line states the action ("Your receipt for order #12345")
109
110**Highest open rates** of any email type. Use sparingly for marketing nudges; over-marketing transactional emails damages trust.
111
112### 6. Broadcast
113
114One-off sends. Announcements, launches, news, time-sensitive campaigns.
115
116**Best practices:**
117- Subject line earns the open
118- Single clear message per send
119- Specific audience targeting (do not blast the entire list for narrow announcements)
120- Clear CTA in the first screen-height
121- Mobile-optimized (most opens are mobile)
122
123---
124
125## The 5 components of every email
126
127Regardless of sequence type, every email has the same components.
128
129### 1. Subject line
130
131The deciding factor for whether the email gets opened.
132
133**Patterns:**
134- **Specific** ("Your week 1 progress: 3 of 5 steps done")
135- **Curiosity** ("The mistake most teams make in week 2")
136- **Direct** ("Your invoice #12345")
137- **Personal** ("Quick question, [name]")
138- **Urgency** ("Last day for the team plan discount") - use sparingly
139
140**Avoid:**
141- ALL CAPS
142- Excessive punctuation (!!!)
143- Click-bait that doesn't deliver
144- Generic ("Newsletter #23")
145
146**Length:** 30 to 50 characters. Mobile clients truncate longer.
147
148### 2. Preview text (preheader)
149
150The line that appears below or beside the subject in most email clients.
151
152**Best practice:**
153- Treat as the subject's wingman
154- Add what the subject line couldn't fit
155- Avoid wasting it on "View this email in browser"
156- 50 to 90 characters
157
158### 3. Opening
159
160The first line of the email body. The reader is deciding whether to keep reading.
161
162**Strong openings:**
163- Reference the trigger ("You signed up yesterday for...")
164- Get to the point ("Here's what changed this week...")
165- Personal ("Saw your team just hit milestone X. Nice work.")
166
167**Weak openings:**
168- "I hope this email finds you well."
169- "Welcome to our amazing platform."
170- Long throat-clearing before the actual content
171
172### 4. Body
173
174The substance.
175
176**Length guide:**
177- Welcome and transactional: under 100 words
178- Lifecycle and activation: 100 to 250 words
179- Newsletter: 200 to 800 words depending on format
180- Sales sequences: 250 to 500 words
181
182**Structure:**
183- One core message per email (avoid "while we have you...")
184- Short paragraphs (2 to 3 lines)
185- Bullets or lists when content is enumerable
186- Mobile-first formatting
187
188### 5. CTA
189
190The action the email is asking for.
191
192**Best practices:**
193- One primary CTA per email (multiple CTAs split attention)
194- Button or clearly-styled link, not buried in prose
195- Action verb + specific outcome ("See your dashboard" not "Click here")
196- Above the fold AND repeated at the end of longer emails
197- Plain text link as a fallback for users who block buttons
198
199---
200
201## Workflow
202
203### For a new sequence
204
2051. **Define the trigger.** What event starts this sequence? (Signup, purchase, abandonment, manual.)
2062. **Define the goal.** What does success look like at the end of the sequence?
2073. **Map the journey.** What does the recipient need to know, do, or feel between trigger and goal?
2084. **Outline emails.** One purpose per email. Sequence them across appropriate timing.
2095. **Draft email 1.** Subject, preview, opening, body, CTA.
2106. **Draft remaining emails.** Each builds on the previous.
2117. **Test the sequence.** Send to yourself. Read on mobile. Time the gaps.
2128. **Set up triggers.** Configure in the email service provider.
2139. **Measure.** Open rate, click rate, completion rate per email. Sequence completion rate.
214
215### For a single broadcast
216
2171. **Define the audience.** Specific segment, not the whole list.
2182. **Define the goal.** One thing this email accomplishes.
2193. **Draft subject + preview.** Generate 5 to 10 variations.
2204. **Draft body.** Single message, clear CTA.
2215. **Test on mobile.** Most opens are mobile.
2226. **Schedule.** Day and time matched to audience behavior.
2237. **Measure.** Open rate, click rate, downstream conversions.
224
225---
226
227## Failure patterns
228
229- **Sending to "everyone."** Generic broadcasts to the full list have lower engagement than targeted segments.
230- **Too many CTAs in one email.** Splits attention. Pick one.
231- **Subject line clickbait that doesn't deliver.** Crashes the trust the email program is trying to build.
232- **Sequences that ignore behavior.** Sending day-3 onboarding email to a user who already activated wastes the touch.
233- **Mobile-broken layouts.** 60 to 70 percent of opens are on mobile. Test there first.
234- **Long pre-text.** Burying the message under "I hope this email finds you well" wastes the read.
235- **Aggressive win-back.** Emailing dormant users 5 times damages deliverability and brand trust.
236- **No measurement.** Without tracking opens, clicks, and downstream conversion, you can't iterate.
237- **Ignoring deliverability.** Sender reputation, authentication (SPF, DKIM, DMARC), list hygiene. Skip these and emails go to spam regardless of how good the content is.
238
239---
240
241## Output format
242
243Default output is a markdown document per email or sequence:
244
245```markdown
246# Sequence: [Name]
247
248**Trigger:** [What starts this sequence]
249**Goal:** [Outcome at completion]
250**Audience:** [Specific segment]
251**Length:** [N emails over X days]
252
253## Email 1 - [Subject working title]
254
255**Send:** [Trigger / Day N]
256**Subject:** [text]
257**Preview:** [text]
258
259[Body]
260
261**Primary CTA:** [text]
262**CTA URL:** [destination]
263
264---
265
266## Email 2 - [Subject working title]
267
268[Same structure]
269
270---
271
272[etc.]
273```
274
275For a single broadcast, just one email block.
276
277---
278
279## Reference files
280
281- [references/subject-line-patterns.md](references/subject-line-patterns.md) - Subject line patterns with examples for each sequence type.
282- [references/sequence-templates.md](references/sequence-templates.md) - Skeleton templates for the 6 sequence types.
283
In the file
SKILL.md1,571 words
Files3
LicenceMIT
Why you can read it

Nothing in a skill executes. The client loads the text and the model follows it, so a skill can be audited the way a runbook is — by reading it.

What it costs in context

Skills are not billed by the call. They are paid for in context: every token the instructions occupy is a token your code, your diff and your conversation cannot use. Here is what this one takes and when it takes it.

≈210
always loaded
The name and description, so the model knows the skill exists and when to reach for it.
6,340
on trigger
The instruction body and 2 supporting files, read only when the skill fires.
3.3%
of a 200k window
Ten skills this size would take about 33% of the window before you open a file.
050k100k150k200k context window

6.5k tokens, estimated from the bundle at four bytes to the token, held for the rest of the session once it triggers. Heavy. Teams tend to install this one per project rather than globally, and load it only when the job comes up.

Servers bill, skills cost

A server charges by the month. A skill charges once per session, in context, and then keeps charging it for as long as the session lives.

Before and after

The same question, put to the same model twice: once as it comes, and once with these instructions loaded.

No worked example has been published for this skill yet.

Adoption
Installsnone yet
Ratingno reviews yet

The procedure it runs

The procedure has not been published here. It is in the skill’s own SKILL.md, which its author has not sent to the marketplace yet.

Prose, not code

These steps are written for a model to follow, not executed by a runtime. It can still be told to skip one, and it will say so when it does.

Servers it uses

None. This skill calls no MCP servers at all.

Everything it needs is in the instructions, so it works in a project with nothing connected — the model reads the file and changes how it works with what it can already reach.

It writes no files and reaches no network. All it changes is how the model reasons and writes.

What it asks for
Writes filesno
Network accessno

Read from the allowed-tools line of this skill’s own SKILL.md. A skill grants no permissions of its own — it can only ask for tools your client already has.

What it will not do

Every skill is narrow, and the useful ones say where they stop. These are the jobs this one is the wrong tool for.

What this skill is not for has not been published here. Nothing is implied by that: it is a section the author has not filled in.

If this is not it

13 other skills in Email

What is in the bundle

3 files, 26.2 kB on disk. A bundle is text throughout: the instructions the model reads, plus the templates it fills in.

  • SKILL.md10.4 kB
  • references/sequence-templates.md8.2 kB
  • references/subject-line-patterns.md7.6 kB
What is not in it

No dependencies and nothing executable: a skill is text the agent reads, so the bundle is 3 files you can review in full before installing. The MIT licence covers the templates and examples as well as the instructions.

Install

Installing copies the bundle into your project. Nothing runs at install time — the files sit on disk until the model reads them.

$59 once
email-sequences · MIT · rampstackco
one-time
Price$59 once
LicenceMIT — the author’s, unchanged by this purchase
Paid throughStripe, once, on the card you add at the checkout
Keeps workingfor good — the files are yours once they are on disk
Updatesevery update its author ships, delivered through this account

You can read the whole bundle before paying — the SKILL.md above is the product, not a preview of it. What the money buys is the delivery: the folder packaged and handed to your machine by key, every update its author ships, and our support if it does not do what this listing says. The terms of use are MIT, set by the author and unchanged by buying it here.

Payment runs through Stripe, on a page like this one rather than a redirect. Once there is an account it joins the same mcprush invoice as everything else you run, so there is never a second card to enter.

Which clients pick it up on their own

A skill is a folder of text. A client with a skills folder reads it without being told; everywhere else the same text works, it is just handed to the model rather than found.

Claude Code.claude/skills/
Claude Desktop
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Codex CLI.agents/skills/
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This release
Versionnot versioned
Publishedno release date on file
Price$59
Referencerampstackco/email-sequences

Versions

Its author publishes no version number, so there is nothing here to pin to: what you install is the folder as it stands today. Instructions change more often than APIs do — a skill can be rewritten entirely without anything it depends on moving.

v
  • No earlier releases have been published to the marketplace.
Pinning

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rampstackco

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