LinkedIn Content Planner

Generate a 7-day LinkedIn content plan from a theme, audience, and pillars.

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Buy it · $12 Read it before you buy $12 Written by sergebulaev · unverified publisher
Context cost
5.5k tokensestimated from the bundle, loaded when it triggers
Bundle
3 files · 21.9 kBtext throughout, nothing executable
Licence
MITpaid listing
Last change
no release on file
Servers it uses
Noneruns standalone

What it does

Generate a 7-day LinkedIn content plan from a theme, audience, and pillars. Produces per-day post pillar, format, hook type, CTA, posting time, daily comment targets, and a weekly inbound-readiness check. Use when the user wants to plan a week or month of content, not draft a single post.

Installed, it changes the agent in these ways.

What this skill changes about the agent is not written down here yet. The listing was collected from its source, and the description is in its own SKILL.md.

Workflow

Runs a procedure end to end.

sociallinkedincontent-calendarplanning

The skill itself

This is the whole product. A skill is instructions the model reads, so there is nothing behind the listing you cannot see first — the front matter loads with every session, and the body below it loads when the skill triggers.

SKILL.md7.0 kB · 131 lines
--- name: linkedin-content-planner description: Generate a 7-day LinkedIn content plan from a theme, audience, and pillars. Produces per-day post pillar, format, hook type, CTA, posting time, daily comment targets, and a weekly inbound-readiness check. Use when the user wants to plan a week or month of content, not draft a single post. ---
6# LinkedIn Content Planner
7
8Produce a 7-day LinkedIn plan built around the 3-pillar discipline (Authority 40-50%, Personal Narrative 30-40%, Community 20-30%). Optionally adds a Product/Offer pillar at 10-15%.
9
10## When to use
11
12- User asks "plan my week" or "what should I post this week"
13- User wants to escape ad-hoc shipping and establish rhythm
14- Before a launch week (user needs product-pillar alignment)
15
16## Input
17
18- **Theme** (optional): e.g., "AI agents shipping in production", "first 6 months of Co.Actor"
19- **Audience description:** e.g., "B2B founders, AI ops leaders, marketing VPs"
20- **Pillar mix** (optional): defaults to 40% Authority / 30% Narrative / 20% Community / 10% Product
21- **Posting days** (optional): defaults to Tue/Wed/Thu/Fri (4 posts)
22- **Voice samples** (optional): paths to past posts for voice calibration
23
24## Output
25
26A markdown plan with:
27
28### 7-day calendar
29
30| Day | Time | Pillar | Format | Hook formula | 1-line angle | CTA type | Goal |
31|---|---|---|---|---|---|---|---|
32| Mon | — | (commenting day) | — | — | — | — | — |
33| Tue | 8:00 AM local | Authority | Text | F7 Odd-Precision Money | "What 3 months of agent ops costs" | Question close | Saves |
34| Wed | 9:30 AM local | Narrative | Text | F4 Time-Anchor Confession | "Why I stopped publishing for 4 weeks" | Mirror question | Comments |
35| Thu | 8:00 AM local | Community | Text | F14 Named Gratitude | "The 3 people who shaped our launch" | Tag + thanks | Reposts |
36| Fri | 9:00 AM local | Narrative | Text | F11 Emotional Cold-Open | "The night our first deploy failed" | Soft close | Likes |
37| Sat/Sun | — | (off) | — | — | — | — | — |
38
39The Goal column spans saves / comments / reposts / likes across the four posts, satisfying the Goal mix check below.
40
41### Daily comment targets
42
43For each posting day:
44- **3-5 creators to engage** (names or archetypes: "peer founders at 5-20k", "VCs with AI thesis", "BigCo CTOs")
45- **Comment pattern** to apply (first-commenter, data-first, answer-their-question)
46- **Target count:** 10-20 substantive comments per day
47
48### Weekly inbound-readiness check
49
50- [ ] At least 1 vulnerability post (Narrative)
51- [ ] At least 1 receipt/data post (Authority)
52- [ ] At least 1 soft offer or CTA-driving post
53- [ ] Comment strategy includes 70% peers, 20% aspirational, 10% prospects
54- [ ] No pillar >60% of the week's posts
55- [ ] No duplicate formula used twice in the same week
56- [ ] Goal mix spread: not every post chases the same reaction (see Goal mix below)
57
58## Rules
59
60- **3 pillars minimum, 5 maximum.** More than 5 dilutes signal.
61- **3-5 posts per week.** 6+/week triggers cannibalization signal in 360Brew.
62- **10-20 comments/day** on other creators. Comments drive more inbound than posts.
63- **Tue/Wed/Thu** top for B2B. Avoid Fri after 2 PM, Sat/Sun (B2B 30-50% reach cut).
64- **One format per pillar per week.** Don't stack 3 text posts for Authority — vary.
65- **Product/Offer pillar max 1 post/week.** Overuse kills trust.
66
67## Formula → pillar mapping
68
69| Pillar | Preferred formulas |
70|---|---|
71| Authority | F7 Odd-Precision Money, F10 Contrarian Historical, F8 Paid-vs-Free, F5 Self-Proving Meta, F15 Explain-to-Kids |
72| Narrative | F4 Time-Anchor Confession, F3 Year-over-Year Pivot, F9 Curiosity-Gap, F11 Emotional Cold-Open, F16 Status-Strip |
73| Community | F6 Comment-Gate (use sparingly), F12 Permission Slip, F14 Named Gratitude, poll posts, spotlight mentions |
74| Product/Offer | F2 R.I.P. Obituary (when pivoting category), F1 Anaphora (when framing product as fix), F13 Bait-and-Switch (upgrade announcements) |
75
76## Founders edition (alternative pillar set)
77
78When the whole plan is for a **founder** building trust with investors, hires, and design partners, swap the default pillar mix for the founder set from ../../references/founder-topics.md. It maps each pillar to founder **angles** (A1-A10) instead of generic topics, and leans on the structural formulas F17-F20.
79
80| Pillar | Share | Founder angles | Preferred formulas |
81|---|---|---|---|
82| **Conviction** (POV, category, product philosophy) | 30-40% | A1 Reprice, A7 Designed Serendipity, A8 Evasive-Sentence | F10, F18, F5 |
83| **Building in public** (the real, unglamorous work) | 30-40% | A5 Unglamorous Bet, A6 Limit of Delegation, A9 Delegation Line | F7, F4, F17 |
84| **The math** (how a founder actually decides) | 15-20% | A4 Scarce-Shots, A10 Learning Gate | F10, F18, F20 |
85| **Proof** (relationships and wins, told narrowly) | 10-15% | A2 Content-to-Pipeline, A3 Audience of One | F9, F11, F5 |
86
87Same guardrails apply: 3-5 posts/week, no pillar above 60%, no formula repeated inside 7 days, spread the goal across the week. Ask the user "founder plan or general plan?" when the audience is a founder building a company, and default to this set if they say founder.
88
89## Goal mix (balance the week, not just the pillars)
90
91Every formula earns a primary reaction: comments, reposts, likes, or saves (see ../../references/hook-formulas.md "Engagement-goal split"). A week that is all comment-bait or all repost-bait reads as engineered and flattens reach. Spread the goals across the week:
92
93| Goal | Formulas | Weekly target |
94|---|---|---|
95| Comments | F4, F10, F12, F9 | at least 1 |
96| Reposts | F14, F2, F8 | at least 1 |
97| Likes | F11, F13, F16 | at least 1 |
98| Saves | F15, F7, F8 | at least 1 |
99
100## Steps
101
1021. Gather inputs. Ask user for theme, audience, pillar preferences if not provided.
1032. Validate pillar mix sums to 100%; warn if any pillar >60%.
1043. For each posting day, pick:
105 - Pillar (rotate to match mix)
106 - Formula from that pillar's bank (don't repeat within 7 days)
107 - Format (alternating text / carousel / poll per pillar rules)
108 - Specific angle (user provides or skill generates)
109 - Posting time (audience-timezone aware)
1104. For each posting day, add 3-5 comment targets with suggested pattern.
1115. Run inbound-readiness check; flag anything missing.
1126. Return as markdown + optional JSON for Notion/Airtable import.
113
114## Example
115
116See references/example-plan-week.md for a filled-in 7-day plan.
117
118## Files
119
120- SKILL.md — this file
121- references/example-plan-week.md — worked example
122- references/pillars-framework.md — the 3-pillar discipline explained
123- ../../references/founder-topics.md — founders-edition angle library (A1-A10) and founder pillar set
124
125## Related skills
126
127- linkedin-post-writer — generate each day's draft from the plan
128- linkedin-comment-drafter — execute the daily comment targets
129- linkedin-thread-monitor — track inbound from the comment strategy
130- linkedin-engager-analytics — segment audience on each post
131
In the file
SKILL.md1,146 words
Files3
LicenceMIT
Why you can read it

Nothing in a skill executes. The client loads the text and the model follows it, so a skill can be audited the way a runbook is — by reading it.

What it costs in context

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≈90
always loaded
The name and description, so the model knows the skill exists and when to reach for it.
5,385
on trigger
The instruction body and 2 supporting files, read only when the skill fires.
2.7%
of a 200k window
Ten skills this size would take about 27% of the window before you open a file.
050k100k150k200k context window

5.5k tokens, estimated from the bundle at four bytes to the token, held for the rest of the session once it triggers. Heavy. Teams tend to install this one per project rather than globally, and load it only when the job comes up.

Servers bill, skills cost

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Before and after

The same question, put to the same model twice: once as it comes, and once with these instructions loaded.

No worked example has been published for this skill yet.

Adoption
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The procedure it runs

The procedure has not been published here. It is in the skill’s own SKILL.md, which its author has not sent to the marketplace yet.

Prose, not code

These steps are written for a model to follow, not executed by a runtime. It can still be told to skip one, and it will say so when it does.

Servers it uses

None. This skill calls no MCP servers at all.

Everything it needs is in the instructions, so it works in a project with nothing connected — the model reads the file and changes how it works with what it can already reach.

It writes no files and reaches no network. All it changes is how the model reasons and writes.

What it asks for
Writes filesno
Network accessno

Read from the allowed-tools line of this skill’s own SKILL.md. A skill grants no permissions of its own — it can only ask for tools your client already has.

What it will not do

Every skill is narrow, and the useful ones say where they stop. These are the jobs this one is the wrong tool for.

What this skill is not for has not been published here. Nothing is implied by that: it is a section the author has not filled in.

What is in the bundle

3 files, 21.9 kB on disk. A bundle is text throughout: the instructions the model reads, plus the templates it fills in.

  • SKILL.md7.0 kB
  • references/example-plan-week.md5.2 kB
  • references/pillars-framework.md9.7 kB
What is not in it

No dependencies and nothing executable: a skill is text the agent reads, so the bundle is 3 files you can review in full before installing. The MIT licence covers the templates and examples as well as the instructions.

Install

Installing copies the bundle into your project. Nothing runs at install time — the files sit on disk until the model reads them.

$12 once
LinkedIn Content Planner · MIT · sergebulaev
one-time
Price$12 once
LicenceMIT — the author’s, unchanged by this purchase
Paid throughStripe, once, on the card you add at the checkout
Keeps workingfor good — the files are yours once they are on disk
Updatesevery update its author ships, delivered through this account

You can read the whole bundle before paying — the SKILL.md above is the product, not a preview of it. What the money buys is the delivery: the folder packaged and handed to your machine by key, every update its author ships, and our support if it does not do what this listing says. The terms of use are MIT, set by the author and unchanged by buying it here.

Payment runs through Stripe, on a page like this one rather than a redirect. Once there is an account it joins the same mcprush invoice as everything else you run, so there is never a second card to enter.

Which clients pick it up on their own

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Claude Code.claude/skills/
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Codex CLI.agents/skills/
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This release
Versionnot versioned
Publishedno release date on file
Price$12
Referencesergebulaev/linkedin-content-planner

Versions

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v
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Pinning

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sergebulaev

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