Expertise·Marketing, SEO & Social·v1.0.0

Social Media Strategy

Platform-specific organic social media strategy, content calendars, engagement tactics, community building, and performance measurement.

You say
Install this skill Read the source first Free Written by thatrebeccarae · unverified publisher
Context cost
1.8k tokensestimated from the bundle, loaded when it triggers
Bundle
3 files · 7.0 kBtext throughout, nothing executable
Licence
MITfree to use
Last change
v1.0.0
Servers it uses
Noneruns standalone

What it does

Platform-specific organic social media strategy, content calendars, engagement tactics, community building, and performance measurement. Use when the user asks about social media strategy, organic social, content calendars, community management, or social media metrics.

Installed, it changes the agent in these ways.

What this skill changes about the agent is not written down here yet. The listing was collected from its source, and the description is in its own SKILL.md.

Expertise

Domain judgement the base model does not have.

socialstrategycontent-calendarcommunity

The skill itself

This is the whole product. A skill is instructions the model reads, so there is nothing behind the listing you cannot see first — the front matter loads with every session, and the body below it loads when the skill triggers.

SKILL.md4.9 kB · 120 lines
--- name: social-media-strategy description: Platform-specific organic social media strategy, content calendars, engagement tactics, community building, and performance measurement. Use when the user asks about social media strategy, organic social, content calendars, community management, or social media metrics. license: MIT origin: custom author: Rebecca Rae Barton author_url: https://github.com/thatrebeccarae metadata: version: 1.0.0 category: content domain: social-media updated: 2026-03-18 tested: 2026-03-18 tested_with: "Claude Code v2.1" ---
17# Social Media Strategy
18
19Platform-specific organic social strategy, calendars, and community building.
20
21## Install
22
23```bash
24git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/social-media-strategy ~/.claude/skills/
25```
26
27## Platform Strategy Matrix
28
29| Platform | Best Audience | Content Style | Post Frequency | Key Metric |
30|----------|--------------|--------------|----------------|------------|
31| **LinkedIn** | B2B, professionals, recruiters | Thought leadership, case studies, industry insights | 3-5x/week | Engagement rate |
32| **Twitter/X** | Tech, media, real-time conversations | Hot takes, threads, commentary, launches | 1-3x/day | Impressions, replies |
33| **Instagram** | DTC, lifestyle, visual brands | Reels, carousels, Stories, aesthetic | 3-5x/week + daily Stories | Reach, saves |
34| **TikTok** | Gen Z/Millennial, entertainment-first | Short-form video, trends, behind-scenes | 1-3x/day | Views, shares |
35| **YouTube** | Long-form education, tutorials | Tutorials, vlogs, podcasts, reviews | 1-2x/week | Watch time, subscribers |
36| **Threads** | Text-first, early adopter | Conversational, casual, community | 3-5x/week | Engagement |
37
38## Content Pillar Framework
39
40### 40/25/25/10 Rule
41
42| Pillar | % of Content | Examples |
43|--------|-------------|---------|
44| **Educational** | 40% | How-tos, tutorials, tips, frameworks, guides |
45| **Thought Leadership** | 25% | Opinions, predictions, industry analysis, hot takes |
46| **Social Proof** | 25% | Case studies, testimonials, results, behind-the-scenes |
47| **Promotional** | 10% | Product launches, offers, CTAs, announcements |
48
49## Platform-Specific Best Practices
50
51### LinkedIn
52- Personal profiles outperform company pages 5-10x
53- First 2 lines are the hook (before "see more")
54- Carousels (PDF documents) get highest reach
55- Comment on 10-15 posts before/after publishing for algorithm boost
56- Polls get reach but low quality engagement
57- Best times: Tue-Thu 8-10am
58
59### Twitter/X
60- Threads outperform single tweets for depth
61- First tweet must stand alone as a hook
62- Quote tweets with added value > plain retweets
63- Engage in replies to build visibility
64- Trending hashtags only if genuinely relevant
65- Best times: Mon-Fri 9am-12pm
66
67### Instagram
68- Reels get 2-3x the reach of static posts
69- Carousels get highest saves and shares
70- Stories for daily engagement and polls
71- Use 3-5 hashtags (down from the old 30)
72- Collab posts for cross-audience growth
73- Best times: Tue-Fri 11am-1pm
74
75## Content Calendar Template
76
77```markdown
78# [Month] Content Calendar
79
80## Monthly Theme: [Theme]
81## Goals: [Metric targets]
82
83| Week | Mon | Tue | Wed | Thu | Fri |
84|------|-----|-----|-----|-----|-----|
85| W1 | LI: [Topic] | TW: [Topic] | IG: [Topic] | LI: [Topic] | — |
86| W2 | LI: [Topic] | TW: [Topic] | IG: [Topic] | LI: [Topic] | TW: [Topic] |
87
88## Repurposing Flow
89Blog post (Mon) → LinkedIn carousel (Tue) → Twitter thread (Wed) → IG Reel (Thu)
90```
91
92## Engagement Tactics
93
941. **Comment-first strategy** — engage with 10-15 accounts in your niche before posting
952. **Reply to every comment** within first 2 hours (algorithm signal)
963. **Ask questions** — posts ending with questions get 2x comments
974. **Tag and mention** — give credit, tag people you reference
985. **DM engagement** — thoughtful DMs to new followers builds community
996. **User-generated content** — reshare and credit customer/community content
100
101## Metrics and KPIs
102
103| Metric | What It Measures | Good Benchmark |
104|--------|-----------------|----------------|
105| Engagement rate | Interactions / reach | >3% (LinkedIn), >1% (Instagram) |
106| Reach | Unique viewers | Growing month-over-month |
107| Impressions | Total views | 5-10x follower count |
108| Follower growth | Net new followers | 2-5% monthly growth |
109| Click-through rate | Link clicks / impressions | >1% |
110| Saves/bookmarks | Content value signal | Growing trend |
111| Share rate | Shares / reach | >1% = viral potential |
112| Reply rate | Comments / impressions | >0.5% |
113
114## Integration with Other Skills
115
116- **content-creator** — Brand voice and content frameworks for social
117- **content-pipeline** — Social distribution as the final pipeline stage
118- **copywriting-frameworks** — Apply PAS/AIDA to social copy
119- **content-workflow** — Plan and schedule social content
120
In the file
SKILL.md722 words
Files3
LicenceMIT
Why you can read it

Nothing in a skill executes. The client loads the text and the model follows it, so a skill can be audited the way a runbook is — by reading it.

What it costs in context

Skills are not billed by the call. They are paid for in context: every token the instructions occupy is a token your code, your diff and your conversation cannot use. Here is what this one takes and when it takes it.

≈140
always loaded
The name and description, so the model knows the skill exists and when to reach for it.
1,610
on trigger
The instruction body and 2 supporting files, read only when the skill fires.
0.88%
of a 200k window
Ten skills this size would take about 9% of the window before you open a file.
050k100k150k200k context window

1.8k tokens, estimated from the bundle at four bytes to the token, held for the rest of the session once it triggers. Middling. Fine to keep on in a project where you use it weekly, worth unloading in one where you never do.

Servers bill, skills cost

A server charges by the month. A skill charges once per session, in context, and then keeps charging it for as long as the session lives.

Before and after

The same question, put to the same model twice: once as it comes, and once with these instructions loaded.

No worked example has been published for this skill yet.

Adoption
Installsnone yet
Ratingno reviews yet

The procedure it runs

The procedure has not been published here. It is in the skill’s own SKILL.md, which its author has not sent to the marketplace yet.

Prose, not code

These steps are written for a model to follow, not executed by a runtime. It can still be told to skip one, and it will say so when it does.

Servers it uses

None. This skill calls no MCP servers at all.

Everything it needs is in the instructions, so it works in a project with nothing connected — the model reads the file and changes how it works with what it can already reach.

It writes no files and reaches no network. All it changes is how the model reasons and writes.

What it asks for
Writes filesno
Network accessno

Read from the allowed-tools line of this skill’s own SKILL.md. A skill grants no permissions of its own — it can only ask for tools your client already has.

What it will not do

Every skill is narrow, and the useful ones say where they stop. These are the jobs this one is the wrong tool for.

What this skill is not for has not been published here. Nothing is implied by that: it is a section the author has not filled in.

What is in the bundle

3 files, 7.0 kB on disk. A bundle is text throughout: the instructions the model reads, plus the templates it fills in.

  • EXAMPLES.md1.9 kB
  • REFERENCE.md0.2 kB
  • SKILL.md4.9 kB
What is not in it

No dependencies and nothing executable: a skill is text the agent reads, so the bundle is 3 files you can review in full before installing. The MIT licence covers the templates and examples as well as the instructions.

Install

Installing copies the bundle into your project. Nothing runs at install time — the files sit on disk until the model reads them.

# Social Media Strategy · 1.8k tokens when loaded npx mcprush@latest skill add thatrebeccarae/social-media-strategy

Writes to .claude/skills/social-media-strategy/ in the current project. Add --global to put it in your home directory instead, for every project.

Which clients pick it up on their own

A skill is a folder of text. A client with a skills folder reads it without being told; everywhere else the same text works, it is just handed to the model rather than found.

Claude Code.claude/skills/
Claude Desktop
ChatGPT
Cursor.cursor/skills/
VS Code.github/skills/
Codex CLI.agents/skills/
Gemini CLI.gemini/skills/
Grok.grok/skills/
Zed.agents/skills/
Windsurf.windsurf/skills/
Agent SDK.claude/skills/
HTTP / API
This release
Version1.0.0
Publishedno release date on file
PriceFree
Referencethatrebeccarae/social-media-strategy

Versions

v1.0.0 is what is on the shelf; no release here carries a date. Instructions change more often than APIs do — a skill can be rewritten entirely without anything it depends on moving.

v1.0.0
  • No earlier releases have been published to the marketplace.
Pinning

Put thatrebeccarae/social-media-strategy@1.0.0 in the install command to hold this exact version. Without the suffix you get whatever is current the day you install, and nothing moves under you afterwards.

Reviews

no reviews yet · no installs yet

Nobody has reviewed this skill yet. The rating is the mean of the reviews written here, so there is none until somebody writes the first.

Who can post

Only accounts that have had the skill installed for fourteen days, so a review is written after living with it rather than after reading it. Publishers may reply once.

Who wrote it

TH
thatrebeccarae

Publishes on mcprush.

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