Value Based Pricing Agent Skill

Set the price and the charging metric for a validated product — anchor the number at 10–20% of the MEASURED incremental value, and charge…

Context cost
11.8k tokensestimated from the bundle, loaded when it triggers
Bundle
13 files · 47.2 kBtext throughout, nothing executable
Licence
Apache-2.0the author’s own terms
Last change
—no release on file
Servers it uses
Noneruns standalone

What it does

Set the price and the charging metric for a validated product — anchor the number at 10–20% of the MEASURED incremental value, and charge on the outcome / asset / decision the customer gets, never on seats or tiers. Emits a value-priced model. Fires on "how should we price this", "what do we charge", "per seat or per outcome", "set the price", "what's the number".

What this skill changes about the agent has not been set out here as a list. Its SKILL.md, shown below, says it in the author’s own words.

productivity

The skill itself

A skill is instructions the model reads, so you can see what you are getting: below is the start of its SKILL.md. The front matter loads with every session, the body loads when the skill triggers, and the whole file comes with the install.

SKILL.md13.5 kB · preview
--- name: value-based-pricing type: generator supersedes: none ---
8## What it does
9
10Takes a validated product and returns one price on one metric, both defended. It forces the price to sit between two measured walls: a floor (your cost per outcome) and a ceiling (the incremental value the customer measures). The price is set at 10–20% of that incremental value — the band where the buyer keeps a 5–10× return and still feels the win — and it is charged on the outcome, asset, or decision the customer receives, not on seats, tiers, or usage. The output is a filled template.md: the measured value anchor with its evidence-ladder score, the incremental-over-status-quo calculation, the cost floor, the chosen metric with its coupling defended, the capture rate with its band position argued, and a single price statement a customer would see on an invoice. If the value is not measured, the skill does not produce a price. It names the gap and routes to where the value gets measured.
11
12## The Icarus reframe
13
14Generic pricing advice knows the "charge a fraction of value" rule and stops there. Two things make this different, and both are refusals. First: you cannot price value you have not measured — a willingness-to-pay survey is opinion (0.1 on the ladder), a competitor's number is their guess inherited as yours, and cost-plus caps your price at your own cost structure and falls exactly when your costs fall. The value anchor must clear behaviour (0.7) or money (1.0), or there is no value-based price to set. Second: price the METRIC, not the LEVEL. A seat or a tier is a proxy that decouples from value — as the product improves and one seat delivers the work of five, per-seat pricing caps your revenue while the value explodes, and it has told the customer they bought a tool per person, not an outcome. The metric must be the outcome unit itself, chosen so revenue tracks value as the flywheel makes the product better.
15
16## When to use / When NOT
17
18Use when a fellow has a validated product (a passed wedge, a working v1, or a pilot about to be priced) and needs the number and the charging axis set, and has — or can quickly get — a measured value figure. Trigger phrases: "how should we price this", "what do we charge", "per seat or per outcome", "set the price", "what's the number", "are we charging on the right thing".
19
20Do not use when:
21
22| Request | Belongs to |
23|---|---|
24| "Brainstorm 3–5 revenue models and test which one to bet on" | monetization-strategy (concept) — exploratory, tests willingness to pay across models. This skill does the opposite: it commits to ONE value-anchored number on ONE metric. |
25| "Structure the whole pilot deal — scope, data-rights, success metrics, kill criteria, conversion" | pilot-six-term-sheet (section 07). This skill produces the price (its term 2) and the charging metric (its term 6 basis); it does not structure the six-term deal. |
26| "How is this done today / what does the status quo cost / what is it worth" | current-state-map (section 01) prices the status quo — the value denominator this skill consumes. If the value is not measured yet, route there first. |
This is a preview of SKILL.md. Download or install the skill to get the whole thing.
In the file
SKILL.md2,276 words
Files13
LicenceApache-2.0
Why you can read it

Nothing in a skill executes. The client loads the text and the model follows it, so a skill can be audited the way a runbook is — by reading it.

What it costs in context

Skills are not billed by the call. They are paid for in context: every token the instructions occupy is a token your code, your diff and your conversation cannot use. Here is what this one takes and when it takes it.

≈230
always loaded
The name and description, so the model knows the skill exists and when to reach for it.
11,570
on trigger
The instruction body and 12 supporting files, read only when the skill fires.
5.9%
of a 200k window
Ten skills this size would take about 59% of the window before you open a file.
050k100k150k200k context window

11.8k tokens, estimated from the bundle at four bytes to the token, held for the rest of the session once it triggers. Heavy. Teams tend to install this one per project rather than globally, and load it only when the job comes up.

Servers bill, skills cost

A server charges by the month. A skill charges once per session, in context, and then keeps charging it for as long as the session lives.

Before and after

The same question, put to the same model twice: once as it comes, and once with these instructions loaded.

No worked example has been published for this skill yet.

The procedure it runs

The procedure has not been set out here step by step. It is in the body of its SKILL.md: the start of it is shown above, and the whole file comes with the install.

Prose, not code

These steps are written for a model to follow, not executed by a runtime. It can still be told to skip one, and it will say so when it does.

Servers it uses

None. This skill calls no MCP servers at all.

Everything it needs is in the instructions, so it works in a project with nothing connected — the model reads the file and changes how it works with what it can already reach.

Its SKILL.md does not declare which tools it asks the agent for, so what it touches is whatever the instructions themselves ask for — read them before you install it.

What it asks for
Writes filesnot declared
Network accessnot declared

This SKILL.md carries no allowed-tools line, so neither is declared. A skill grants no permissions of its own — it can only ask for tools your client already has.

What it will not do

Every skill is narrow, and the useful ones say where they stop. These are the jobs this one is the wrong tool for.

What this skill is not for has not been published here. Nothing is implied by that: it is a section the author has not filled in.

What is in the bundle

13 files, 47.2 kB on disk. A bundle is text throughout: the instructions the model reads, plus the templates it fills in.

  • SKILL.md13.5 kB
  • template.md5.0 kB
  • examples/sample.md7.3 kB
  • tests/RESULTS.md6.2 kB
  • tests/rubric.json1.1 kB
  • tests/adversarial/01.md1.1 kB
  • tests/adversarial/02.md1.3 kB
  • tests/adversarial/03.md1.1 kB
  • tests/golden/01.md2.1 kB
  • tests/golden/02.md2.2 kB
  • tests/golden/03.md2.3 kB
  • tests/golden/04.md2.1 kB
  • tests/golden/05.md1.9 kB
What is not in it

No dependencies and nothing executable: a skill is text the agent reads, so the bundle is 13 files you can review in full before installing. The Apache-2.0 licence covers the templates and examples as well as the instructions.

Install

Installing copies the bundle into your project. Nothing runs at install time — the files sit on disk until the model reads them.

# Value Based Pricing · 11.8k tokens when loaded · macOS, Linux mkdir -p .claude/skills && t=$(mktemp -d) && curl -fsSL -o "$t/bundle.tar.gz" https://mcprush.com/api/skills/value-based-pricing/bundle.tar.gz && tar -xzf "$t/bundle.tar.gz" -C "$t" && [ -d "$t/value-based-pricing" ] && { [ ! -e .claude/skills/value-based-pricing ] || { mv .claude/skills/value-based-pricing "$t/.previous" && echo "Previous copy moved to $t/.previous"; }; } && mv "$t/value-based-pricing" .claude/skills/ && echo "Installed .claude/skills/value-based-pricing"
On Windows, or any OS with Node 20+
npx mcprush@latest skill add the-utopia-studio/value-based-pricing

Windows PowerShell says 'running scripts is disabled on this system'? Run Set-ExecutionPolicy -Scope CurrentUser RemoteSigned once, or type npx.cmd instead of npx (codex.cmd, gemini.cmd, grok.cmd likewise). PowerShell 7 needs neither. Writes to .claude/skills/value-based-pricing/ in the current project. For every project instead, run mkdir -p ~/.claude/skills && t=$(mktemp -d) && curl -fsSL -o "$t/bundle.tar.gz" https://mcprush.com/api/skills/value-based-pricing/bundle.tar.gz && tar -xzf "$t/bundle.tar.gz" -C "$t" && [ -d "$t/value-based-pricing" ] && { [ ! -e ~/.claude/skills/value-based-pricing ] || { mv ~/.claude/skills/value-based-pricing "$t/.previous" && echo "Previous copy moved to $t/.previous"; }; } && mv "$t/value-based-pricing" ~/.claude/skills/ && echo "Installed ~/.claude/skills/value-based-pricing" (macOS, Linux) — or add --global to the npx line. The curl line replaces .claude/skills/value-based-pricing/ only after the download succeeds, so files left there by another skill of the same name, or by an older release, do not mix in. A copy already there is moved aside, not deleted, and the line prints where.

Which clients pick it up on their own

A skill is a folder of text. Most of these read a skills folder and pick it up without being told; the rest take the same folder another way — an upload in the app, a parameter on an API call — and then choose it by its description just the same.

Claude Code.claude/skills/
Claude DesktopCustomize › Skills
ChatGPTSkills › Create › Upload
Cursor.cursor/skills/
VS Code.github/skills/
Codex CLI.agents/skills/
Gemini CLI.gemini/skills/
Grok Build.grok/skills/
Microsoft CopilotSkills › Upload a skill
PerplexityComputer › Skills › Upload a skill
DeepSeek Harness.dsh/skills/
Zed.agents/skills/
Devin Desktop.devin/skills/
Windsurf (legacy).windsurf/skills/
OpenAI Agents SDKInstructions or sandbox Skills
HTTP / APIa request parameter
This release
Versionnot versioned
Publishedno release date on file
PriceFree
Referencethe-utopia-studio/value-based-pricing

Versions

Its author publishes no version number, so there is nothing here to pin to: what you install is the folder as it stands today. Instructions change more often than APIs do — a skill can be rewritten entirely without anything it depends on moving.

Pinning

Nothing to pin to: this skill carries no version number of its own. What you install is what the folder holds on the day you install it.

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