Self-Media Platform Copywriter Agent Skill

Transforms research and briefs into high-converting, platform-native content for X, Xiaohongshu, WeChat, and short video platforms.

Context cost
4.5k tokensestimated from the bundle, loaded when it triggers
Bundle
8 files · 18.2 kBtext throughout, nothing executable
Licence
MITthe author’s own terms
Last change
—no release on file
Servers it uses
Noneruns standalone

What it does

将已确认的母题、证据和创作简报写成平台原生内容。用于 X 短帖、长帖或线程,小红书图文,微信公众号文章,视频号、抖音或小红书视频发布文案,YouTube 标题、描述、章节、标签和缩略图方案,以及同一母题的多平台适配。强调各平台独立设计标题、开头、证据顺序、结构和行动,不做机械缩写或共享正文式的一稿多发。

What this skill changes about the agent has not been set out here as a list. Its SKILL.md, shown below, says it in the author’s own words.

researchsocial media
Filed under

Sales & CRM

The skill itself

A skill is instructions the model reads, so you can see what you are getting: below is the start of its SKILL.md. The front matter loads with every session, the body loads when the skill triggers, and the whole file comes with the install.

SKILL.md3.7 kB · preview
--- name: self-media-platform-copywriting ---
6# 平台文案
7
8## 前置条件
9
10开始完整写作前确认:目标受众、内容目标、核心判断、证据、平台、调性、禁区和商业关系。方向未确认时调用 self-media-content-brief。
11
12## 通用流程
13
141. 从证据包中提取事实、个人判断、推断和建议。
152. 明确读者在当前平台为什么会停下、看完和采取行动。
163. 内部生成 6 到 8 个标题,覆盖结果、利益、身份、冲突、反差、好奇和数字等入口。
174. 删除正文无法兑现、缺少证据或过度承诺的标题。
185. 只向用户展示最强的 3 个标题,并解释各自入口。
196. 为每个平台分别设计开头、证据顺序、结构和行动。
207. 保存完整初稿,等待标题确认后再生成封面和最终发布包。
21
22不要新增证据包中没有的品牌、产品、模型、人物、数据和结果。只知道“存在前后数据”但没有具体数值或变化方向时,不能写成提升、下降、更快、更省或更高等比较结论。需要具体信息但尚未提供时,使用明确占位符并列入人工核对项。
23
24## 平台路由
This is a preview of SKILL.md. Download or install the skill to get the whole thing.
In the file
SKILL.md110 words
Files8
LicenceMIT
Why you can read it

Nothing in a skill executes. The client loads the text and the model follows it, so a skill can be audited the way a runbook is — by reading it.

What it costs in context

Skills are not billed by the call. They are paid for in context: every token the instructions occupy is a token your code, your diff and your conversation cannot use. Here is what this one takes and when it takes it.

≈50
always loaded
The name and description, so the model knows the skill exists and when to reach for it.
4,500
on trigger
The instruction body and 7 supporting files, read only when the skill fires.
2.3%
of a 200k window
Ten skills this size would take about 23% of the window before you open a file.
050k100k150k200k context window

4.5k tokens, estimated from the bundle at four bytes to the token, held for the rest of the session once it triggers. Heavy. Teams tend to install this one per project rather than globally, and load it only when the job comes up.

Servers bill, skills cost

A server charges by the month. A skill charges once per session, in context, and then keeps charging it for as long as the session lives.

Before and after

The same question, put to the same model twice: once as it comes, and once with these instructions loaded.

No worked example has been published for this skill yet.

The procedure it runs

The procedure has not been set out here step by step. It is in the body of its SKILL.md: the start of it is shown above, and the whole file comes with the install.

Prose, not code

These steps are written for a model to follow, not executed by a runtime. It can still be told to skip one, and it will say so when it does.

Servers it uses

None. This skill calls no MCP servers at all.

Everything it needs is in the instructions, so it works in a project with nothing connected — the model reads the file and changes how it works with what it can already reach.

Its SKILL.md does not declare which tools it asks the agent for, so what it touches is whatever the instructions themselves ask for — read them before you install it.

What it asks for
Writes filesnot declared
Network accessnot declared

This SKILL.md carries no allowed-tools line, so neither is declared. A skill grants no permissions of its own — it can only ask for tools your client already has.

What it will not do

Every skill is narrow, and the useful ones say where they stop. These are the jobs this one is the wrong tool for.

What this skill is not for has not been published here. Nothing is implied by that: it is a section the author has not filled in.

What is in the bundle

8 files, 18.2 kB on disk. A bundle is text throughout: the instructions the model reads, plus the templates it fills in.

  • SKILL.md3.7 kB
  • agents/openai.yaml0.3 kB
  • references/compliance.md1.0 kB
  • references/short-video-platforms.md1.5 kB
  • references/visual-styles.md8.5 kB
  • references/wechat.md1.1 kB
  • references/x.md0.8 kB
  • references/xiaohongshu.md1.3 kB
What is not in it

No dependencies and nothing executable: a skill is text the agent reads, so the bundle is 8 files you can review in full before installing. The MIT licence covers the templates and examples as well as the instructions.

Install

Installing copies the bundle into your project. Nothing runs at install time — the files sit on disk until the model reads them.

# Self-Media Platform Copywriter · 4.5k tokens when loaded · macOS, Linux mkdir -p .claude/skills && t=$(mktemp -d) && curl -fsSL -o "$t/bundle.tar.gz" https://mcprush.com/api/skills/self-media-platform-copywriter/bundle.tar.gz && tar -xzf "$t/bundle.tar.gz" -C "$t" && [ -d "$t/self-media-platform-copywriter" ] && { [ ! -e .claude/skills/self-media-platform-copywriter ] || { mv .claude/skills/self-media-platform-copywriter "$t/.previous" && echo "Previous copy moved to $t/.previous"; }; } && mv "$t/self-media-platform-copywriter" .claude/skills/ && echo "Installed .claude/skills/self-media-platform-copywriter"
On Windows, or any OS with Node 20+
npx mcprush@latest skill add yanhua1010/self-media-platform-copywriter

Windows PowerShell says 'running scripts is disabled on this system'? Run Set-ExecutionPolicy -Scope CurrentUser RemoteSigned once, or type npx.cmd instead of npx (codex.cmd, gemini.cmd, grok.cmd likewise). PowerShell 7 needs neither. Writes to .claude/skills/self-media-platform-copywriter/ in the current project. For every project instead, run mkdir -p ~/.claude/skills && t=$(mktemp -d) && curl -fsSL -o "$t/bundle.tar.gz" https://mcprush.com/api/skills/self-media-platform-copywriter/bundle.tar.gz && tar -xzf "$t/bundle.tar.gz" -C "$t" && [ -d "$t/self-media-platform-copywriter" ] && { [ ! -e ~/.claude/skills/self-media-platform-copywriter ] || { mv ~/.claude/skills/self-media-platform-copywriter "$t/.previous" && echo "Previous copy moved to $t/.previous"; }; } && mv "$t/self-media-platform-copywriter" ~/.claude/skills/ && echo "Installed ~/.claude/skills/self-media-platform-copywriter" (macOS, Linux) — or add --global to the npx line. The curl line replaces .claude/skills/self-media-platform-copywriter/ only after the download succeeds, so files left there by another skill of the same name, or by an older release, do not mix in. A copy already there is moved aside, not deleted, and the line prints where. It appears as self-media-platform-copywriting in Gemini CLI, Codex, Copilot and Grok (its own name); Claude Code lists it by the folder name, self-media-platform-copywriter.

Which clients pick it up on their own

A skill is a folder of text. Most of these read a skills folder and pick it up without being told; the rest take the same folder another way — an upload in the app, a parameter on an API call — and then choose it by its description just the same.

Claude Code.claude/skills/
Claude DesktopCustomize › Skills
ChatGPTSkills › Create › Upload
Cursor.cursor/skills/
VS Code.github/skills/
Codex CLI.agents/skills/
Gemini CLI.gemini/skills/
Grok Build.grok/skills/
Microsoft CopilotSkills › Upload a skill
PerplexityComputer › Skills › Upload a skill
DeepSeek Harness.dsh/skills/
Zed.agents/skills/
Devin Desktop.devin/skills/
Windsurf (legacy).windsurf/skills/
OpenAI Agents SDKInstructions or sandbox Skills
HTTP / APIa request parameter
This release
Versionnot versioned
Publishedno release date on file
PriceFree
Referenceyanhua1010/self-media-platform-copywriter

Versions

Its author publishes no version number, so there is nothing here to pin to: what you install is the folder as it stands today. Instructions change more often than APIs do — a skill can be rewritten entirely without anything it depends on moving.

Pinning

Nothing to pin to: this skill carries no version number of its own. What you install is what the folder holds on the day you install it.

Reviews

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