deanpeters

Evaluate acquisition channels using unit economics, customer quality, and scalability.

Assess whether your product work is AI-first or AI-shaped.

Understand the PM-to-Director transition through altitude and horizon thinking.

Diagnose SaaS business health across growth, retention, efficiency, and capital.

Create a company research brief with executive quotes, product strategy, and org context.

Diagnose context stuffing vs. context engineering.

Create a customer journey map across stages, touchpoints, actions, emotions, and metrics.

Uncover customer jobs, pains, and gains in a structured JTBD format.

Guide the PM-to-Director transition across preparing, interviewing, landing, and recalibrating.

Plan customer discovery interviews with the right goal, segment, constraints, and method.

Run a full discovery cycle from problem hypothesis to validated solution.

Write a right-sized EOL announcement — brief notice through full phased comms — with rationale, customer impact, and next steps.