ghaida

Design the words in a product — labels, instructions, errors, confirmations, empty states, onboarding copy, tooltips, voice and tone…

Map, analyze, and redesign the systems behind product experiences.

Structured UX evaluation that produces quantitative assessments, identifies specific issues, and routes to the right Intent skill for…

Harden designs for real-world use by systematically identifying and designing for every condition outside the happy path.

Guide and conduct user research — from planning through synthesis.

Design for everyone by treating accessibility as a first-class design discipline, not a compliance checklist.

The entry point for Intent, a UX and design strategy system.

Design any user-facing experience end-to-end: task flows, multi-step workflows, navigation structures, onboarding, settings, search…

Adapts experiences across cultures and languages — not just translation, but cultural reconception.

Defines and tracks UX success through metrics, measurement frameworks, and experimentation.

Structure information so people can find what they need, understand where they are, and navigate confidently.

Bridges design and engineering by producing detailed specs, organized handoff packages, asset inventories, and cross-functional…