Stack · Marketing

Content and SEO desk

Researches the keyword, writes the piece, publishes it, and audits what the page actually ships.

Built for: The one-person content team who owns the calendar, the CMS and the search rankings at the same time.

Install all 13 parts

The button opens the checkout, where the 7 servers and 6 skills are listed one by one. Every member is free, so the checkout lists them and asks for no card.

$0/mo
every member is free — 7 servers and 6 skills
$0
the free-tier version keeps 7 servers and 6 skills — and all 73 tools
$0
6 skills with no monthly cost
184.4k
tokens if every skill file is read in full — a skill loads its description first and the rest only when used
01 · Outcome

What your agent can do with this

The reason to buy a stack rather than five listings: each line below needs more than one member connected at the same time.

  1. 01

    Research keywords and search intent through Semrush and Ahrefs before the brief is written rather than after.

  2. 02

    Publish to WordPress or Contentful from the same session that produced the draft.

  3. 03

    Run a technical SEO audit against Search Console history and a first-party crawl, and list what is worth fixing.

  4. 04

    Generate the images a post needs and check that the page is not shipping them four times too large.

02 · Assembly

The assembly, part by part

What each part contributes, and why it was picked over the obvious alternative. Prices and permissions are read from the listings, so nothing here can disagree with the catalogue.

7 servers6 skills73 tools
SE01

The keyword and competitive data the brief is argued from, rather than the writer's guess about what people search for.

19 readread-onlyruns on your machine A v0.1.5 credential not declared · runs locally
Free
$0 of the monthly total
AH02

The backlink and ranking side of the same question, for the pieces that are trying to win a term somebody already owns.

read/write split not recordedruns on your machine A v0.0.11 credential not declared · runs locally
Free
$0 of the monthly total
WO03

Posts, pages, media and custom types over the WordPress REST API — where most of this writing is actually published.

read/write split not recordedruns on your machine A v0.1.3 credential not declared · runs locally
Free
$0 of the monthly total
CO04

The structured CMS half, for teams whose site is a front end over content models rather than a blog.

read/write split not recordedruns on your machine A v1.23.18 · updated 3 days ago credential not declared · runs locally
Free
$0 of the monthly total
IM05

Generates the header and inline images from the post's own text, so the visual is not a stock photograph chosen at the last minute.

2 readread-onlyruns on your machine A v1.0.4 credential not declared · runs locally
Free
$0 of the monthly total
IM06

Audits the published page's images — oversized files, wrong formats, natural against rendered size — which is a ranking factor and a bandwidth bill at once.

1 readread-onlyruns on your machine A v0.1.2 credential not declared · runs locally
Free
$0 of the monthly total
SE07

Merges Search Console history with a first-party crawl into one technical audit, which is the closest thing here to a full picture.

48 read3 writeruns on your machine A v0.13.0 · updated today API key · runs locally
Free
$0 of the monthly total
and the instructions that drive them A skill is a prompt file, not a server: it adds context and a procedure, never a tool or a permission of its own.
KE08
Keyword Research Agent skill by kostja94

Turns the raw keyword data into intent and priority, which is the step that decides whether the piece was worth writing.

2.7k tokens when loaded in full write access not declared 1 file · MIT v1.3.1 needs no server of its own
Free
no monthly cost
SU09
Super Video Maker Agent skill by Bomx

Repurposes the post into a captioned video, because the same research now has to appear on three surfaces instead of one.

131.1k tokens when loaded in full write access not declared 93 files · licence not declared needs no server of its own
Free
no monthly cost
EM10
email-sequences Agent skill by rampstackco

The newsletter and lifecycle sends that carry the piece to the audience already subscribed, written to the same brief.

6.5k tokens when loaded in full write access not declared 3 files · MIT needs no server of its own
Free
no monthly cost
SH11
Shopify Catalog Cleanup Agent skill by kgelster

For content teams sitting on a storefront: the dead and duplicate products that quietly compete with the pages you are trying to rank.

4.2k tokens when loaded in full write access not declared 2 files · MIT needs no server of its own
Free
no monthly cost
LI12
Literature Survey Agent skill by ai4s-research

For the long piece that has to stand up to scrutiny — a real survey with real citations, rather than five links found while drafting.

23.6k tokens when loaded in full write access not declared 9 files · MIT needs no server of its own
Free
no monthly cost
BR13
Browser Automation with playwright-cli Agent skill by microsoft

Checks what the published page does in a browser: the rendered markup, the redirect, the thing the CMS preview did not show.

16.3k tokens when loaded in full write access not declared 9 files · Apache-2.0 needs no server of its own
Free
no monthly cost
03 · Cost

What it costs, and on what assumption

Every member is free, so the monthly figure is $0 whatever you do with the stack: nothing here is billed by the call, and only adding a paid member could change it.

PartWhat you are paying forMonthly, as quoted
Semrush Free —
Ahrefs Free —
Wordpress Free —
Contentful Free —
Imagegen Free —
Imagedimensions Free —
Seo Audit Console Free —
Skills
Keyword Research Free · context cost only —
Super Video Maker Free · context cost only —
email-sequences Free · context cost only —
Shopify Catalog Cleanup Free · context cost only —
Literature Survey Free · context cost only —
Browser Automation with playwright-cli Free · context cost only —
Everything above $0 of servers plus $0 of skills, the same in a quiet month and a busy one $0/mo

Subscriptions at their monthly plan price; one-off licences spread over 12 months.

What moves the bill
Flat every month$0 · 0 subscriptions
Carries a call allowancenothing
Paid oncenothing
Traffic assumed5k calls / month

Nothing in this stack carries a call allowance, so nothing here can run out before the month does. The bill is decided when you install it, not when you use it.

The spend cap is one figure for the whole account, set in your dashboard and checked when an order is placed. On the call path what stops a retry loop is the plan's call allowance and its rate limit, and a refused call is never billed.

04 · Setup

Setting it up, in order

The steps below come before the install lines: what to decide and scope before connecting anything, in the order it matters. The lines themselves follow, part by part, for the client you pick.

1
Two SEO subscriptions, honestly
Semrush and Ahrefs overlap heavily. Connect the one you pay for; keeping both because they are both listed is how a stack gets expensive.
2
Verify Search Console first
The audit server merges Search Console history with its own crawl. Without the property verified it is a crawler, and half the value is missing.
3
Give the CMS an author, not an admin
WordPress and Contentful tokens should be able to create drafts. Publishing rights are a separate decision you can grant later.
4
Set an image budget
Generation bills per image and pages accumulate them. Decide the per-post number before the first brief.
Install, part by part13 parts of 13 in Claude Code

npx mcprush@latest stack add content-seo writes all 7 servers into Claude Code’s config in one go — or run the lines below one by one. The 6 skills are not included — add them with lines 08–13.

Keys you’ll need
Semrush
SEMRUSH_API_KEY — Your Semrush API key
Wordpress
WP_URL — Your WordPress site URL
WP_USERNAME — WordPress user name
WP_APP_PASSWORD — Application password (Users → Profile → Application Passwords)
Contentful
CONTENTFUL_MANAGEMENT_ACCESS_TOKEN — Contentful management token (Settings → CMA tokens)
Imagegen
OPENAI_API_KEY — Your OpenAI API key
Seo Audit Console
GOOGLE_APPLICATION_CREDENTIALS — Path to the Google service-account JSON key with Search Console access

Set them where you start Claude Code — export SEMRUSH_API_KEY=… in your shell profile on macOS and Linux, setx SEMRUSH_API_KEY "…" on Windows, then open a new terminal. Claude Code reads them at start; the config keeps only the names.

# 01 · Semrush claude mcp add --scope user --env 'SEMRUSH_API_KEY=${SEMRUSH_API_KEY}' --transport stdio semrush-mcp '--' npx -y semrush-mcp # 02 · Ahrefs claude mcp add --scope user ahrefs-mcp '--' npx -y @ahrefs/mcp # 03 · Wordpress claude mcp add --scope user --env 'WP_URL=${WP_URL}' --env 'WP_USERNAME=${WP_USERNAME}' --env 'WP_APP_PASSWORD=${WP_APP_PASSWORD}' --transport stdio wordpress-mcp '--' npx -y @mangerik/wordpress-mcp # 04 · Contentful claude mcp add --scope user --env 'CONTENTFUL_MANAGEMENT_ACCESS_TOKEN=${CONTENTFUL_MANAGEMENT_ACCESS_TOKEN}' --transport stdio contentful-mcp '--' npx -y @contentful/mcp-server # 05 · Imagegen claude mcp add --scope user --env 'OPENAI_API_KEY=${OPENAI_API_KEY}' --transport stdio imagegen-mcp '--' npx -y imagegen-mcp # 06 · Imagedimensions claude mcp add --scope user imagedimensions-mcp '--' npx -y imagedimensions-mcp # 07 · Seo Audit Console claude mcp add --scope user --env 'GOOGLE_APPLICATION_CREDENTIALS=${GOOGLE_APPLICATION_CREDENTIALS}' --transport stdio seo-audit-console-mcp '--' npx -y @houtini/seo-audit-console # 08 · Keyword Research npx mcprush@latest skill add kostja94/keyword-research # 09 · Super Video Maker npx mcprush@latest skill add bomx/super-video-maker # 10 · email-sequences npx mcprush@latest skill add rampstackco/email-sequences # 11 · Shopify Catalog Cleanup npx mcprush@latest skill add kgelster/shopify-catalog-cleanup # 12 · Literature Survey npx mcprush@latest skill add ai4s-research/literature-survey # 13 · Browser Automation with playwright-cli npx mcprush@latest skill add microsoft/browser-automation-with-playwright-cli
Requirements and Windows tips
  • Node.js — the current LTS (24) is the safe choice (for npx).
  • Windows PowerShell says 'running scripts is disabled on this system'? Run Set-ExecutionPolicy -Scope CurrentUser RemoteSigned once, or type npx.cmd instead of npx (codex.cmd, gemini.cmd, grok.cmd likewise). PowerShell 7 needs neither.

Nothing is connected until you approve it in Claude Code. mcprush is not in the path and meters nothing here.

Before you start
  • 1 member wants an API key, set in your own client’s config on your machine — this marketplace never holds it.
  • 6 members have not declared what credential they need — check each one’s own page before you start.
  • What this stack can write is not recorded — 3 members of 7 have no imported tool surface. Section 05 says what is known before you approve anything.
  • 7 members are connected straight from their own package or address — nothing in them goes through mcprush.
05 · Permissions

What the whole stack can reach

Installed together, these tool surfaces add up. It is the first thing a security reviewer asks for, so what has been counted — and what nobody has counted yet — is on the page rather than in a PDF.

—
tools that only read
Which tools read and which write is counted from the surface a publisher imports, and 3 members of 7 have no imported tool surface.
—
tools that can change something
Not recorded, and not estimated: a total added up from the members that have a surface would be read as the whole stack’s. The table below is what is known, member by member.
0
tools that reach the network
73 of the 73 never leave your machine — they belong to the local members.
Who grants the write accessnot recorded
MemberTool surfaceWrite tools
Seo Audit Console imported 3
Ahrefs not imported not recorded
Contentful not imported not recorded
Wordpress not imported not recorded
Reading the number

A stack's blast radius is the union of its members, not the worst of them. That union cannot be taken here, because 3 members of 7 have no imported tool surface — so the figure a review asks for is missing rather than low, and a member marked not imported is one nobody has counted rather than one that cannot write.

Tools in total73
Write sharenot recorded
Members that can writeat least 1 of 7
Surface imported4 of 7 members
06 · Swaps

Sensible swaps

A stack is a default, not a verdict. These are the substitutions the maintainer would make, and what each one costs or saves.

A team without an SEO subscription still gets meta tags, robots, sitemaps and keyword basics from the open toolkit, and gives up competitive data to do it.

same money at 5k calls 6 tools instead of 19 both grade A

Same job, different content platform — take the one your site already renders from and drop the other.

same money at 5k calls tool counts not recorded not scanned instead of grade A
07 · Limits

Where this stack stops

Written by the maintainer, kept on the page rather than in a support thread.

  • It cannot rank a page. Everything here shortens the loop between writing and measuring; the ranking still belongs to the search engine.

  • It does not run your ad spend. This desk is organic — the paid side is a different budget and a different stack.

  • Nothing here approves publication. A draft goes live because a person said so, and the CMS credentials should reflect that.

08 · Maintenance

Who keeps this current

A stack has an owner: whoever keeps it re-checks the combination when a member changes, and the members themselves are published by the people named on each row.

Maintainer
mcprush
The marketplace’s own editors — keep 40 stacks here
Version
—
Not versioned — the curator edits in place
Scanned members
7 of 7
Servers in it that carry a scan grade for the release they serve.
Member trust score
96–100
Lowest to highest client score of its 7 scanned servers, out of 100.
Composition
7 + 6
7 servers, 6 skills
Nearby

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